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💬 Looking After Your People: The Key to Keeping Them

In today’s hiring landscape, it’s no longer just about flashy job titles or competitive salaries.

More than ever, candidates are asking:
“Will this company genuinely care about my wellbeing?”

Prospective employees will research you. They’ll scroll through your careers page, dig into employer review sites, and check your social media presence. If they see consistent feedback about burnout, poor support, or toxic culture, they’re likely to keep scrolling.

Why it matters:

The world of work has evolved dramatically. Hybrid setups, economic uncertainty, and rising stress levels have left many professionals rethinking what they need from an employer.

A 2023 Deloitte survey revealed that 60% of employees would leave their current role for one that supports mental health better.
That’s not just a trend, it’s a wake-up call.

The business case is clear:

✅ Lower turnover
✅ Higher productivity
✅ Stronger employer brand
✅ Fewer sick days
✅ Greater employee engagement

When people feel genuinely supported and cared for, they stay longer, contribute more, and speak positively about where they work. That ripple effect is powerful.

Here’s how to make a meaningful difference:

💬 Talk openly about mental health
Normalize the conversation. Leadership should model vulnerability, and managers should be trained to listen and respond with empathy. A culture of silence only reinforces stigma.

🧠 Provide accessible support
Employee Assistance Programs, mental health days, wellbeing apps, therapy sessions, these should be more than just policies in a handbook. Make access simple and regularly remind your team of what’s available.

📵 Encourage work-life balance
No one thrives in an “always on” culture. Set boundaries that respect people’s time. That might mean discouraging out-of-hours emails or embracing flexible start and finish times.

👂 Check in regularly
A weekly 1:1 or casual chat can make all the difference. It shows your people they’re seen, heard, and valued, not just as workers, but as human beings.

And if you’re hiring…

Recruitment today isn’t just about matching CVs to job specs. It’s about helping organisations build environments people want to stay in.

That means:

✔️ Hiring for cultural fit and values
✔️ Being transparent about your wellbeing offerings
✔️ Demonstrating flexibility from the very first interaction

Wellbeing initiatives shouldn’t be buried in the fine print. Make them a visible part of your employer brand, especially during the recruitment process.

Final thought:

Wellbeing isn’t a buzzword. It’s a business priority.

The organisations that lead with empathy, flexibility, and genuine care will be the ones that attract, engage, and retain the best talent, not just today, but long-term.

Let’s create workplaces where people, and businesses, truly thrive. 🌿

#EmployeeWellbeing #Retention #MentalHealthAtWork #Recruitment #WorkplaceCulture #Hiring #HR #Leadership

Why Employer Branding Is the Future of Recruitment

How to Attract Top Talent Through Strong Employer Branding

In today’s competitive job market, attracting and keeping top talent has become more of a challenge than ever. While the traditional recruitment methods will always have their place when it comes to hiring, one of the most effective (and potentially underused) tool will always be your employer branding.

When people genuinely see your company as the great place it is to work, they’re not just likely to apply for your roles. They will be much more likely to stay, thrive within their careers and shout about it to others too.

Employer branding can be implemented and used effectively whether you’re a growing start up or even a well-established organisation. Continuously building on your employer brand can give you the real edge when it comes to both finding and hiring the markets best talent.

What is Employer Branding?

Employer branding is how your company is viewed by your current employees and any future potential candidates. Your employer branding will be shaped by:

These can be ‘grouped’ as your company’s personality in the eyes of jobseekers. Having a strong employer brand will make you more attractive to people aligned with your mission. But will also help to deter those who are not the right fit.

Why Does Employer Branding Matter?

Employer branding needs to be a key part of your recruitment strategy for the following reasons:

✅ Better Hires

Companies with a clear, attractive brand tend to attract candidates who are genuinely passionate about what they do – leading to stronger and more engaged hires.

✅ Improved Retention

When people feel proud to work for your company and believe in what you stand for, they’re far more likely to stay. This in turn can work to reduce your overall hiring costs!

✅ A Competitive Advantage

In a sea of job opportunities, standing out as an employer of choice makes it easier to attract the best candidates – even when you’re not the biggest name in the market.

How to Build Your Employer Brand

LinkedIn (as well as utilising your website and other social platforms) is a fantastic tool to showcase what makes your workplace special. We can use it to your advantage by implementing the following:

1. Optimise Your LinkedIn Company Page

This is often the first-place people go to learn about you. Make sure it’s updated with your values, culture, employee stories, and day-to-day insights. Think of it as your online shop window.

2. Encourage Employee Advocacy

Ask your team to share their own stories and experiences – whether it’s a post, a video, or even a short article. People trust people, and genuine employee content speaks volumes.

3. Showcase the Human Side of Your Brand

Don’t just post job ads. Share behind-the-scenes moments, shout-outs to team members, community involvement, or company milestones. Help people feel what it’s like to work with you.

4. Write Job Posts with Purpose

When sharing vacancies, don’t just list tasks. Talk about what it’s really like to work with you. What kind of team will they be joining? What opportunities are there for growth? What values do you live by?

A strong employer brand doesn’t just help you fill roles; it helps you attract the right people, foster loyalty, and build a positive workplace culture that others want to be part of.

By sharing the story behind your business, you can set yourself apart and build lasting connections with candidates who truly align with your mission and values.

👉 Ready to attract the right talent? Start your candidate search today

Hiring for Soft Skills: Why They Matter & How to Find the Best Talent

As a business owner or hiring manager, you know that finding the right person for the job isn’t just about looking at a resume full of qualifications. Sure, hard skills whether it’s expertise in accounting, coding, or sales, are important. But it’s the soft skills that often make the biggest impact in the workplace. These are the traits that help employees collaborate, adapt, and thrive, and they’re increasingly what separate the best candidates from the rest.

Why Soft Skills Should Be a Top Priority When Hiring

Soft skills are the personal attributes that influence how someone works and interacts with others. In today’s fast-paced, ever-changing world, employees with strong soft skills are the ones who not only succeed but also drive positive outcomes for your business.

Here’s why soft skills matter so much:

Top Soft Skills to Look for in Candidates

When it comes to hiring, it’s important to look beyond the technical qualifications and assess the soft skills that will help your employees thrive in the role. Here are some key traits to focus on:

How to Assess Soft Skills in Candidates

It’s not always easy to assess soft skills, but there are a few ways to get a good sense of a candidate’s abilities:

Wrapping It Up

While technical expertise is important, it’s the soft skills that help employees thrive, lead teams, adapt to change, and build lasting relationships with clients. When hiring, don’t just look for the right qualifications, look for the right soft skills that will help your employees succeed.

At First Base Employment, we get that finding the perfect candidate isn’t just about technical know-how. That’s why we focus on connecting businesses with candidates who bring a strong blend of both hard and soft skills. Need help finding your next great hire? Reach out to us and let’s work together to build the perfect team for your business.

How to Identify a Company’s Culture at Interview

When job hunting, it’s easy to focus on salary, benefits, and job responsibilities – but company culture is just as important. A great work environment can boost job satisfaction, career growth, and work-life balance, while a toxic culture can leave you feeling drained and looking for another job sooner than you’d like.

So, how can you assess a company’s culture before you accept a job offer? The interview process is your best opportunity to find out. Here’s what to look for and the questions to ask.

1. Observe the Atmosphere

From the moment you walk in (or join a virtual interview), take note of the environment.

First impressions matter, and the way employees interact with each other can give you a strong indication of the company’s culture. Looking for a workplace where you’ll feel comfortable? Browse our latest job opportunities.

2. Pay Attention to the Interviewer’s Tone and Approach

How you’re treated in the interview can reflect how the company treats its employees. Are the interviewers engaged, respectful, and enthusiastic about their work? Or do they seem rushed, uninterested, or overly formal?

If an interviewer struggles to describe what makes the company a great place to work, it could be a red flag. Need help preparing for interviews? Check out our career advice.

3. Ask About Values and Work Environment

Don’t be afraid to ask direct questions about company culture. Here are a few to consider:

A strong company culture isn’t just about words – it’s backed up by actions. Pay attention to how confidently and specifically the interviewer answers these questions. Looking for a company that values its employees? We connect candidates with great employers.

4. Research Employee Reviews and Social Media

Glassdoor, LinkedIn, and the company’s own social media pages can provide valuable insight. Look at employee reviews for patterns – do people mention positive leadership, career growth, and a supportive environment? Or are there repeated complaints about management, long hours, and high turnover?

While every company will have some negative reviews, consistent themes (good or bad) can reveal a lot. Want insights into employer reputations? Speak to our recruitment specialists.

5. Consider Work-Life Balance and Flexibility

If work-life balance is important to you, ask about:

A company that prioritises a healthy balance between work and personal life is more likely to have a positive and supportive culture. Interested in roles with flexibility? Check out our job listings.

6. Trust Your Instincts

Sometimes, the best indicator is your gut feeling. Did the interview leave you feeling excited and confident about the role, or hesitant and unsure? If something doesn’t sit right, don’t ignore it—explore further before making a decision.

Finding the right job isn’t just about responsibilities and salary – it’s about working in a culture where you can thrive. By asking the right questions, doing your research, and paying attention to subtle cues in the interview process, you can make an informed decision and choose a company that aligns with your values and career goals.

Looking for opportunities with companies that prioritise great culture? Get in touch with our recruitment team today!

2025 UK Hiring Trends: Top Insights Employers Need to Stay Competitive

The recruitment landscape in 2025 is full of both challenges and opportunities. At First Base Employment, we’re here to help you stay competitive and attract the best talent to your organisation. Here’s what’s shaping up in the job market and how you can respond. 

1. The Evolution of Remote and Hybrid Work 

Remote work is still going strong and hybrid models continue to attract our candidates with Tech, marketing, and finance sectors across the UK leading the way with these flexible approaches. 

But there’s a shift too – some companies are bringing teams back to the office, hoping to boost collaboration, innovation, and culture. Big names like IBM have made headlines by asking remote employees to return to office settings for exactly these reasons. 

If you’re thinking of a similar move, it’s crucial to find the right balance between flexibility and business needs. Here’s how: 

2. Balancing Pay, Flexibility, and Rising Costs 

Salary expectations have risen as living costs rise. Many job seekers are pushing for pay that reflects their skills and economic realities. But it’s not just about salary anymore. 

Flexible working hours, wellness programmes, hybrid models, and paid family leave are becoming dealmakers. Companies that offer mental health support, gym memberships, and learning allowances are seen as more attractive employers. 

How to Manage Rising Costs and Employee Expectations: 

3. Demand for Specialised Roles 

Some sectors are seeing a skills crunch, making it harder to fill key positions. High-demand roles include: 

Partnering with a recruitment agency like First Base Employment gives you access to top talent and saves valuable time in the hiring process. 

4. Upskilling and Professional Development 

It’s not just about a paycheck anymore—candidates want to grow their skills too. Offering training programmes and industry certifications boosts both employee satisfaction and retention. 

In industries like engineering and IT, staying on top of emerging technologies can be the key to keeping your talent and staying ahead of competitors. 

5. Building a Strong Employer Brand 

Your reputation matters. Job seekers want to work for companies that reflect their values, with a focus on sustainability, diversity, and employee well-being. 

Showcase your culture in recruitment materials and throughout the hiring process. Highlight what makes your company stand out—whether it’s sustainability efforts, flexible work options, or career development opportunities and be sure that anyone involved in the interview process reflects the culture you portray.  

Why Partner with First Base Employment? 

Since 1997, we’ve been matching businesses in the Commercial, Engineering, and Industrial sectors with the best talent. We don’t just look at qualifications—we make sure candidates align with your values and culture. 

From sourcing candidates to guiding you through the interview process, we handle the recruitment heavy lifting so you can focus on your business. 

Need Help Filling a Vacancy? 

Ready to level up your recruitment strategy? Get in touch with us at First Base Employment. We’ll help you find the right talent to fuel your success.  

Submit a Job Today! 

Is Your Team Ready for the New Year? Here’s How We Can Help You Build It 

As the New Year approaches, it’s a perfect time to reflect, strategise, and prepare for the opportunities ahead. One key question to ask yourself is: Is my team ready to hit the ground running in January? If your answer is anything less than a confident “yes,” we’re here to help. 

Why Now Is the Time to Act 

The start of the year often brings fresh challenges and ambitious goals, making it essential to have the right people in the right roles. Whether you’re looking to fill skill gaps, expand your team, or enhance performance, starting early ensures you’re fully prepared when business ramps up. 

Recruitment can be a time-consuming process, but with the right partner, you can navigate it efficiently and effectively. By planning ahead, you’ll avoid the scramble of last-minute hires and set your business up for a successful year. 

How We Can Support You 

At First Base Employment we specialise in connecting businesses with exceptional talent. Here’s how we can help you: 

  1. Strategic Workforce Planning 
    Our team works closely with you to understand your business goals and identify your workforce needs. Whether it’s temporary staff to cover a seasonal peak or permanent hires to support long-term growth, we’ve got you covered. 
  1. Access to Top Talent 
    With an extensive network of skilled professionals across various industries, we can quickly find candidates who are not only qualified but also a great fit for your company culture. 
  1. Streamlined Recruitment Process 
    From drafting job descriptions to screening candidates and arranging interviews, we handle the heavy lifting. This allows you to focus on running your business while we find the talent you need. 
  1. Tailored Solutions 
    No two businesses are the same, which is why we offer bespoke recruitment strategies. Whether you need a single hire or an entire team, we’ll craft a solution that aligns with your unique needs. 
  1. Post-Hire Support 
    Our support doesn’t end once the candidate starts. We offer onboarding assistance and check-ins to ensure a smooth transition and long-term success. 

Start the Year Strong 

Imagine starting the New Year with a team that’s motivated, skilled, and ready to achieve your business goals. By partnering with us, you’ll gain a recruitment ally dedicated to your success. 

Don’t let staffing challenges hold you back in 2025. Contact us today to discuss your hiring needs and discover how we can help you build a stronger, more resilient team. 

Why Recruitment Agencies Are the Key to Unlocking Hard-to-Fill Roles and Building High-Performing Teams

Recruiting top talent can be a complex and time-consuming process, especially when it comes to specialised, senior, or niche positions. Add the challenge of assembling an entirely new team to meet peaks in production, and the task becomes even more daunting. Finding candidates who meet your specific requirements while aligning with your company culture requires more than a job posting—it demands expertise, resources, and a deep understanding of the talent market.

This is where recruitment agencies come in as your strategic partner. Here’s how they can transform your hiring process, not just for individual hard-to-fill roles but also for scaling up quickly with a new team.

1. Access to Hidden Talent Pools
Recruitment agencies leverage their extensive networks, built over years, to connect you with a wide range of candidates—including passive talent who aren’t actively job hunting but are open to the right opportunity. These hidden talent pools often remain out of reach through traditional hiring methods like job boards.

Example: Need an entire team of experienced production specialists to meet a surge in demand? A recruitment agency can quickly identify and connect you with skilled professionals, ensuring you’re ready to hit production targets.

2. Industry Expertise and Market Insights
Agencies specialise in understanding industry trends and market dynamics. They know which skills are in demand, what competitors are offering, and how to position your roles to attract the best talent. Their insights are invaluable for crafting competitive job descriptions and hiring strategies.

Pro Tip: An agency can help refine your hiring criteria, balancing market realities with your needs, to expand the candidate pool without sacrificing quality.

3. Efficient Screening and Selection
Sorting through resumes and conducting preliminary interviews can drain internal resources. Recruitment agencies handle this for you, applying predefined screening processes to evaluate qualifications, soft skills, and cultural fit. Only the most qualified candidates make it to your shortlist.

Benefit: This saves your HR team valuable time, allowing them to focus on high-impact activities like interviewing top candidates.

4. Speed and Scalability
When time is of the essence—whether for an urgent hire or a sudden need to scale up a team—agencies deliver. Their expertise and established networks enable them to move quickly, presenting qualified candidates in a fraction of the time it might take an in-house team.

Fact: According to the Chartered Institute of Personnel and Development (CIPD), filling specialised roles can take up to 50% longer without external support. Recruitment agencies can cut this timeline significantly.

5. Minimising Hiring Risks
Every hire carries inherent risks, from mismatched expectations to early resignations. Many agencies offer guarantees, such as replacing a candidate if they leave within a specified period, reducing your exposure to hiring risks.

Tip: Look for agencies that provide post-placement support to ensure a seamless onboarding experience and long-term success for both parties.

6. Streamlined Team Building for Peak Production
When your business faces a production surge, recruiting multiple skilled professionals quickly is critical. Agencies excel at assembling cohesive teams, sourcing individuals whose skills and personalities complement each other and align with your company culture.

Example: From engineers to supervisors, a recruitment agency can help you staff an entire production line or project team, enabling you to meet demand spikes with confidence.

7. Expert Negotiation and Offer Management
Navigating salary expectations and benefits negotiations can be tricky. Recruitment professionals bridge the gap between your organization and the candidate, facilitating transparent, productive discussions and minimizing the chances of rejected offers.

Benefit: Their experience ensures a smooth process, helping you secure the talent you need without delays or miscommunication.

Recruitment agencies are more than just hiring partners—they are enablers of growth and efficiency. Whether you’re filling a hard-to-recruit position or building an entire team to tackle a new project, their expertise, industry connections, and streamlined processes make them indispensable.

Ready to find the right candidates—or your next high-performing team? Partner with First Base Employment today and gain access to the hidden talent pool that can propel your business forward.

Why Diversity and Inclusion is Important in Today’s Society

Why Diversity and Inclusion Should Be at the Heart of Your Hiring Strategy

Introduction

In today’s world, hiring a diverse and inclusive team isn’t just about doing the right thing—it’s a smart business move. Companies that embrace diversity and inclusion (D&I) tend to be more innovative, productive, and better at understanding and meeting the needs of their customers. Here’s why D&I should play a key role in shaping how you hire.

1. Sparks Innovation and Creativity

When you bring together people with different backgrounds and experiences, you get fresh ideas and perspectives. This diversity leads to more creative problem-solving and innovative solutions that a less diverse team might miss. We find that differences in opinion (and the readiness to bring them to the table massively helps our team to remain open minded and hence more creative).

2. Attracts Top Talent

Job seekers, especially younger generations like millennials and Gen Z, want to work for companies that value inclusion. By showing a commitment to diversity, you can attract talented candidates who want to work for a company that aligns with their values.

3. Boosts Employee Engagement and Retention

Inclusive environments don’t just draw in new talent—they help keep your current employees happy too. When people feel like they’re part of a team where their contributions matter, they’re more engaged and loyal, which means less turnover of staff.

4. Reaches a Wider Market

A diverse team is better equipped to understand and connect with a wide range of customers. When your workforce reflects the diversity of your audience, you can create products and services that appeal to more people, giving your business a competitive edge.

5. Strengthens Your Company’s Reputation

Companies committed to diversity and inclusion enjoy a stronger, more positive reputation. This not only helps attract customers but also investors and partners who value corporate social responsibility.

Making diversity and inclusion a core part of your hiring strategy isn’t just a trend—it’s essential for growth, innovation, and long-term success. By building a diverse and inclusive team, you’re setting your company up to thrive in a rapidly changing world.

The Importance of Being Authentic in our Personal and Professional Lives

In a world where we often seek approval from others, being authentic is key to thriving both personally and at work. Authenticity means staying true to who we are—our values, beliefs, and personality. This genuine approach brings many benefits, helping us build better relationships, find job satisfaction, and feel happier overall. Here’s why being authentic is so important to us here at First Base:

Authenticity at Work

  1. Building Trust: Being authentic at work helps build trust. When colleagues see you as genuine, they are more likely to trust and respect you. This trust is essential for teamwork and collaboration. When you recognise you don’t have to pretend to be someone you’re not, it’s so powerful.
  2. Greater Job Satisfaction: Aligning your job with your core values and passions leads to higher job satisfaction. When you are true to yourself at work, you feel more engaged and fulfilled, which boosts productivity and job performance.
  3. Better Resilience (another of our core values): Authentic people are more resilient because their self-worth comes from within, not from others’ approval. This inner strength helps them handle work challenges better, seeing setbacks as opportunities to grow.
  4. Encouraging Creativity: Authenticity allows for the free expression of ideas. When you are not afraid to share your true thoughts, creativity thrives. This openness at work leads to innovative ideas and solutions.

Authenticity in Personal Life

  1. Genuine Relationships: Authenticity is key to forming deep, meaningful relationships. By being yourself, you attract people who appreciate you for who you are, leading to more genuine and fulfilling connections with friends, family, and partners.
  2. Personal Growth: Embracing authenticity is a journey of self-discovery. Recognising and accepting your strengths and weaknesses promotes self-awareness and personal growth, which is essential for mental and emotional well-being.
  3. Living with Purpose: When your actions match your values and passions, you live a more purposeful life.
  4. Emotional Freedom: Authenticity frees you from the pressure of pretending to be someone you’re not. This emotional freedom allows you to express your true thoughts and feelings without fear of judgment, leading to a calmer existence.

Connecting Personal and Professional Authenticity

The benefits of being authentic in your personal life naturally carry over to your professional life, creating a consistent and genuine approach in all areas. When you are true to yourself in your personal life, you bring that same authenticity to work, ensuring a balanced and integrated life.

Conclusion

Being authentic is more than just a nice quality – it’s a powerful state that can improve both your personal and professional life. By being true to yourself, you build trust, form deeper relationships, and achieve greater fulfilment.

How to prepare questions for a competency based interview

Interviews are crucial in selecting the right candidate for any job, and the STAR method (Situation, Task, Action, Result) has proven to be effective in evaluating candidates’ competencies. This blog will guide you through the process of composing interview questions based on the STAR method to ensure you extract valuable insights from your candidates*

*This method of questioning allows those without work-related experience to  shine, by highlighting how they have approached situations in differing circumstances.

 

Understanding the STAR Method

The STAR method helps candidates structure their responses by focusing on:

 

Composing STAR-Based Interview Questions

Identify Core Competencies

Start by pinpointing the key skills and behaviours necessary for the role. These might include problem-solving, teamwork, leadership, communication, adaptability, and others relevant to the position.

Frame Your Questions

Structure your questions to elicit responses that cover the STAR components. For example, if you want to assess problem-solving skills, you might ask:

“Can you describe a time when you faced a significant problem at work? What was the situation, and how did you handle it?”

Encourage Detailed Responses

Ensure your questions prompt candidates to provide detailed, specific answers. General or vague questions might not yield the depth of information you need. Instead of asking, “Do you work well in a team?” try: “Tell me about a time when you had to collaborate with others on a project. What was your role, and what was the outcome?”

Probe for Depth

Follow up on initial responses to dig deeper into the candidate’s thought process and actions. If a candidate mentions a successful project, you might ask: “What specific actions did you take to ensure the project was successful? What challenges did you encounter, and how did you overcome them?”

 

Example STAR-Based Questions

To help you get started, here are some examples of STAR-based interview questions for different competencies:

Problem-Solving

“Describe a situation where you had to solve a complex problem. What steps did you take to resolve it, and what was the result?”

Leadership

“Tell me about a time when you led a team through a challenging project. What was your approach, and how did you ensure a successful outcome?”

Communication

“Can you give an example of a time when you had to explain a difficult concept to a non-expert? How did you approach it, and what was the result?”

Adaptability

“Describe a situation where you had to adapt to a significant change at work. What actions did you take, and what was the outcome?”

 

How to plan for a successful competency-based interview

Prepare Thoroughly

Review the job description and align your questions with the role’s requirements. Tailoring your questions to the specific context of the job will yield more relevant insights.

Create a Comfortable Environment

Encourage candidates to share detailed stories by creating a supportive and open interview atmosphere. This can help reduce anxiety and lead to more genuine responses.

Take Notes

Document the key points of each candidate’s responses, focusing on the Situation, Task, Action, and Result. This will help you compare candidates effectively after the interviews.

Evaluate Consistently

Consider use a standardised evaluation form to assess each candidate’s responses. This ensures fairness and consistency in your hiring process.

The STAR method is a powerful tool for extracting meaningful information from candidates, allowing you to assess their suitability for the role comprehensively. By composing well-structured, competency-based questions and encouraging detailed responses, you can make more informed hiring decisions. Remember to prepare thoroughly, create a comfortable interview environment, and evaluate consistently to get the most out of your STAR-based interviews.

If you’d like further information on preparing for an interview please son’t hesitate to contact us on 01453 755330.