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Hiring for Soft Skills: Why They Matter & How to Find the Best Talent

As a business owner or hiring manager, you know that finding the right person for the job isn’t just about looking at a resume full of qualifications. Sure, hard skills whether it’s expertise in accounting, coding, or sales, are important. But it’s the soft skills that often make the biggest impact in the workplace. These are the traits that help employees collaborate, adapt, and thrive, and they’re increasingly what separate the best candidates from the rest.

Why Soft Skills Should Be a Top Priority When Hiring

Soft skills are the personal attributes that influence how someone works and interacts with others. In today’s fast-paced, ever-changing world, employees with strong soft skills are the ones who not only succeed but also drive positive outcomes for your business.

Here’s why soft skills matter so much:

• Better Collaboration & Teamwork: The best teams are made up of people who know how to communicate openly, listen to others, and work together toward a common goal. Employees with strong soft skills foster an environment of trust and respect, which boosts overall productivity.
• Adaptability in a Changing World: The business landscape is always shifting—new technologies, market trends, and unexpected challenges. Employees who are adaptable, open to change, and eager to learn are crucial for keeping your business agile and competitive.
• Stronger Leadership & Decision-Making: Leadership is about making tough decisions, inspiring your team, and navigating challenges with confidence. Employees with strong problem-solving abilities and emotional intelligence are more likely to step up as leaders when needed.
• Improved Customer & Client Relationships: Your employees are the face of your business. Those who can connect with clients, communicate effectively, and provide a positive experience will help build long-term relationships that lead to repeat business and referrals.

Top Soft Skills to Look for in Candidates

When it comes to hiring, it’s important to look beyond the technical qualifications and assess the soft skills that will help your employees thrive in the role. Here are some key traits to focus on:

• Communication: Clear communication is critical in all aspects of business. Look for candidates who can explain their ideas, ask questions, and share feedback effectively.
• Emotional Intelligence: Employees with high emotional intelligence can navigate workplace relationships with ease, manage stress, and respond to challenges calmly and effectively.
• Time Management: Employees who can juggle multiple tasks, prioritise their workload, and meet deadlines without sacrificing quality will help drive your business forward.
• Problem-Solving: Look for candidates who can think outside the box, approach challenges with creativity, and come up with practical solutions to problems.
• Collaboration: Hiring team players who can work well with others—respecting different perspectives, contributing to group projects, and supporting colleagues—will help create a positive and efficient work environment.

How to Assess Soft Skills in Candidates

It’s not always easy to assess soft skills, but there are a few ways to get a good sense of a candidate’s abilities:

• Behavioral Interview Questions: Ask candidates for examples of times they’ve worked on teams, solved problems, or adapted to change. This gives you insight into how they handle real-world situations.
• Role-Playing or Exercises: Consider having candidates participate in role-playing exercises to see how they react in scenarios that require problem-solving, teamwork, or communication.
• Cultural Fit: Assess whether candidates align with your company values and how their personality and work style might mesh with your team.

Wrapping It Up

While technical expertise is important, it’s the soft skills that help employees thrive, lead teams, adapt to change, and build lasting relationships with clients. When hiring, don’t just look for the right qualifications, look for the right soft skills that will help your employees succeed.

At First Base Employment, we get that finding the perfect candidate isn’t just about technical know-how. That’s why we focus on connecting businesses with candidates who bring a strong blend of both hard and soft skills. Need help finding your next great hire? Reach out to us and let’s work together to build the perfect team for your business.

Building a Strong LinkedIn Profile to Attract Recruiters: Your Ultimate Guide

In today’s job market, a polished LinkedIn profile is more than just a nice-to-have—it’s a must-have. With over 900 million members worldwide, LinkedIn has become the go-to platform for recruiters seeking potential candidates. If your profile is set up correctly, it can be a powerful tool that puts you on the radar of recruiters and hiring managers. Here’s how to build a LinkedIn profile that attracts attention and maximizes your visibility and engagement.

1. Start with a Professional Profile Photo

Your profile photo is the first thing people see, so make it count. A professional, high-quality photo helps create a positive first impression and makes your profile more approachable.

Tips for Your Photo:
Use a clear, high-resolution image where you are dressed appropriately for your industry.
Choose a background that isn’t distracting.
Smile and look directly at the camera to project confidence and friendliness.
Pro Tip: Profiles with a professional photo receive up to 14 times more profile views than those without.

2. Create a Compelling Headline

Your LinkedIn headline is more than just a job title—it’s an opportunity to market yourself. Think of it as your personal tagline that sums up what you do and what you’re passionate about.

Tips for Your Headline:

Go beyond just listing your job title. Include a brief mention of your key skills or achievements.
Use keywords that are relevant to your industry to help recruiters find you.
Make it clear and concise (e.g., “Experienced Digital Marketer | SEO & PPC Expert | Content Strategy Specialist”).

3. Write an Engaging ‘About’ Section

The ‘About’ section is your chance to tell your professional story. This is where recruiters get to know your background, strengths, and what sets you apart.

Tips for Writing Your Summary:

Start with a strong hook to capture interest.
Highlight your key skills, achievements, and career goals.
Keep it conversational but professional, and avoid jargon.
Use bullet points or short paragraphs to enhance readability.

Example: “With over 5 years of experience in digital marketing, I specialise in driving successful SEO and PPC campaigns. My passion for analytics and creative content strategy has helped brands increase web traffic by up to 50%. I’m now looking to bring my skills to a forward-thinking agency or in-house team.”

4. Showcase Your Experience and Achievements

When listing your work experience, go beyond job duties and emphasize what you accomplished in each role. Recruiters are interested in the impact you made, not just what you were responsible for.

Tips for Listing Experience:

Use bullet points to describe key achievements in each role.
Quantify your accomplishments (e.g., “Increased sales by 20% in six months”).
Include relevant keywords to boost your profile’s visibility.

5. Highlight Your Skills and Endorsements

LinkedIn allows you to list up to 50 skills, so make the most of this feature. The skills section is crucial as it’s often used in search filters by recruiters.

Tips for Optimizing Skills:

List your core skills and ensure they match the keywords that recruiters in your field would search for.
Regularly update your skills to keep them relevant.
Ask colleagues, former managers, or clients to endorse your skills.
Pro Tip: The more endorsements a skill has, the more credible it appears to recruiters.

6. Request Recommendations

Recommendations from former colleagues or managers can strengthen your profile by providing social proof of your capabilities.

Tips for Getting Recommendations:

Reach out to previous managers, team members, or clients with a polite request.
Offer to write a recommendation for them in return—it’s a two-way street.
Aim for recommendations that highlight different strengths or experiences to give recruiters a fuller picture of your skills.

7. Leverage LinkedIn’s Job Search Features

LinkedIn has built-in tools that can make job searching more efficient. Set your profile to show recruiters that you’re open to opportunities and use job alerts to stay updated.

Tips for Using LinkedIn’s Job Features:

Turn on the “Open to Work” setting to let recruiters know you’re available.
Use job filters to customize your search by location, company size, or remote opportunities.
Follow companies you’re interested in to stay informed about job postings and company news.

8. Network and Engage Regularly

LinkedIn is more than just a digital CV—it’s a networking platform. Building a strong network can enhance your visibility and attract more opportunities.

Tips for Networking:

Connect with colleagues, industry peers, and recruiters in your field.
Personalise your connection requests by including a brief message about why you want to connect.
Engage with your network by liking, sharing, and commenting on relevant posts.
Pro Tip: Sharing your own insights, articles, or experiences can boost your visibility and position you as a thought leader in your industry.

A strong LinkedIn profile is a powerful tool that can open doors to new career opportunities and help you stand out in a competitive job market. By following these tips, you’ll not only attract the attention of recruiters but also build a professional brand that showcases your unique strengths and value. Remember, maintaining your profile and staying active on the platform is key—consistency pays off.

Top 5 In-Demand Skills Employers Want in 2024

Keep Calm and Ace That Interview: Top Tips

Are you feeling nervous about your next interview? Feeling those butterflies fluttering in your stomach? Don’t worry; you’re not alone. We’ve all been there. But don’t worry we got you! With a few tricks up your sleeve, you can tame those nerves and show up to your interview like a new person. Here are some top tips to help you calm those nerves and nail that interview:

• Prepare, Prepare, Prepare: The best way to ease those nerves is to be as prepared as possible. Research the company, practice common interview questions, and know your resume inside and out. The more you know, the more confident you’ll feel walking into that interview room.
• Practice Deep Breathing: When those nerves start to kick in, take a moment to focus on your breath. Deep breathing can help calm your mind and relax your body. Try taking slow, deep breaths in through your nose and out through your mouth. It’s amazing how much a few deep breaths can help.
• Visualise Success: Picture yourself acing the interview and landing the job of your dreams. Visualising success can help boost your confidence and calm your nerves. Imagine yourself answering questions with ease, making a great impression, and walking out of that interview feeling like a winner.
• Focus on the Positive: Instead of worrying on what could go wrong, focus on the positive aspects of the interview. Remind yourself of your qualifications, skills, and accomplishments. Think about all the reasons why you’re the perfect fit for the job. Positive thinking can go a long way in calming those nerves.
• Practice Power Poses: Strike a power pose before your interview to boost your confidence and reduce stress. Stand tall, shoulders back, and arms outstretched like a superhero for a couple of minutes. It may sound silly, but research shows that power posing can increase confidence and decrease anxiety.
• Arrive Early: Give yourself plenty of time to get to the interview location, so you’re not rushed or stressed out. Arriving early will give you a chance to relax, gather your thoughts, and mentally prepare for the interview ahead.
• Remember, It’s Just a Conversation: Instead of thinking of the interview as a test, think of it as a conversation between two people. Remember that the interviewer wants to get to know you and see if you’re a good fit for the company. Relax, be yourself, and let your personality shine through.

So, there you have it! With these tips in your back pocket, you’ll be ready to tackle that interview with confidence and ease. Remember, it’s normal to feel nervous, but don’t let those nerves hold you back. You’ve got this!

🔑 Unlock Your Career Potential: The Power of Interview Preparation! 🔑

In the ever-evolving UK job market, competition is fierce, and landing your dream job requires more than just a great CV. 📄 Your ticket to success? It’s all about interview preparation! 🚀

🌟 Why is interview preparation the KEY to success? :

1️⃣ First Impressions Matter: Your interview is your first chance to make a lasting impression. Prepare to showcase your skills, experience, and enthusiasm to the fullest. Work on your energy levels if they’re lacking on the big day. We suggest bouncing on the spot or the power pose… (anything that works right)

2️⃣ Confidence Boost: Preparation breeds confidence. Research the company, its culture, and the role you’re applying for. This knowledge will help you to ask insightful questions and demonstrate your genuine interest. 

3️⃣ Answering the Tough Questions: Interviews often include challenging questions. Anticipate them and rehearse your responses. Show how your skills and experiences align with the job requirements.

4️⃣ Highlight Achievements: Use the STAR (Situation, Task, Action, Result) method to structure your answers. It helps you concisely explain your accomplishments and contributions without waffling

5️⃣ Nail the ‘Tell Me About Yourself’: Craft a compelling personal narrative that showcases your journey and why you’re the perfect fit for the role. Make it memorable and as concise as possible.

6️⃣ Behavioural Interviewing: Be ready for competency-based questions. Share real-life examples of your problem-solving abilities, teamwork, and adaptability. If your examples are true you won’t falter.

7️⃣ Prepare Questions: Don’t forget to ask questions. Engage with the interviewer by seeking insights into the company’s future, growth prospects, and how you can contribute.

8️⃣ Mock Interviews: Practice with a friend or use online resources for mock interviews. Constructive feedback is invaluable for improvement.

Remember, success in interviews is not just about what you say but how you say it. Non-verbal cues like body language and eye contact play a crucial role. 💼

Invest time and effort in interview preparation up front and it’s your secret weapon to stand out in a competitive market.

If you’ve experienced the power of interview preparation, please share your success stories below.

Talk to us today on any of the points above, we’ll be delighted to help.

#InterviewPreparation #CareerSuccess #UK #JobMarket #LinkedInAdvice #JobInterviewTips #CareerDevelopment 🌟

What do I do now my exams are finished?

Congratulations on completing your exams! 

What a relief to finally finish and be able to look forward to some free time over the summer months. 

You may be starting Uni or a college course come September, but in the meantime, take some time to breathe and put some thought into what you want to gain from your time off. 

Having just had the same conversation with my son who finished his A levels today, I thought it may be useful to get some ideas down for those of you who are thinking now what?

There are so many opportunities available to you, the World really is your oyster – have a read through the following list and see if there’s anything that you’d like to consider:

1. Explore new places, both in the UK and overseas. You could visit countries or cities you’ve always wanted to see, or embark on an adventure with friends or family. Travelling can broaden your horizons and create lasting memories, as well as give you valuable life experience. 
2. Consider some work experience or volunteering in a field related to your future studies or career interests. It can provide valuable insights and enhance your CV ready for your next move. It’ll also show future employers that you can commit to working hours and be reliable, as well as develop your communication skills.
3. Engage in community volunteer work. It’s a fulfilling way to give back, make a positive impact, and develop new skills. Explore opportunities in areas like education, environmental conservation, healthcare, or social services. You’ll meet like-minded people and start forming networks that could open up opportunities later in life.
4. Use the summer to learn a new skill or pursue a hobby. It could be anything from painting, playing a musical instrument, coding, cooking, photography, or writing. Find information online or on local Facebook pages: workshops and classes are often low cost and you’ll be surprised at the range of events happening on your doorstep.
5. Catch up on books you have been meaning to read or delve into subjects that interest you. Self-study materials, online courses, or educational platforms can help you explore a wide range of topics. Get involved in relevant discussions and develop your communication skills at the same time.
6. A university or college course can be demanding, so take some time to relax and recharge before September; spend quality time with family and friends, enjoy leisure activities, practice self-care, and prioritise your well-being.
7. Use this time to get organised and ready for the upcoming academic year. Familiarise yourself with course content and start any required readings. You can also reach out to future classmates or join online groups to connect with others.
8. Don’t forget the life admin stuff. Consider your finances and familiarise yourself with logins for banks and student loans etc. Use this time to learn how to cook some simple meals if you’ll be living away from home and be sure to look into the process for registering with a doctor for example. All important stuff if you’re relocating for either work or study.
9. If you have any personal projects or ideas you’ve been meaning to pursue, now is the time. Whether it’s writing a book, starting a blog, launching a small business, or creating art, summer can provide the freedom and focus to bring your ideas to life.

Remember, your summer break is a valuable opportunity to explore, grow, and recharge before the next chapter of your life. 

If you’re looking for work over the summer months to fund any of the above, register with a local agency that will be able to help you find employment. They will know which temp jobs are more suitable for you as some employers will want recent experience which you may not have.

Although experience is not always necessary, remember, you’ll still need bags of enthusiasm, good timekeeping and communication skills. If you turn up on time and work hard, there will always be more opportunity to return for holiday work and you’ll be considered more favourably if permanent jobs come up when you’ve finished your studies.

Above all, enjoy! You have worked so hard and studied for so long. Enjoy the break and take advantage of every opportunity available to you.

How to Write a Standout CV

YOUR CV IS YOUR PERSONAL ‘SALES PITCH’
Your CV is your opportunity to sell yourself so make sure it really works for you. It’s important you keep it clear, concise and easy to read to ensure that the recipient can easily digest the key points (bullet points can help with this). Employers won’t generally have long to look at each CV they’re sent, so aim for no more than two pages in length if at all possible.

• Detail your full name, address and contact details (mobile phone and landline if you have one, plus your email address)
• Personal Profile (a paragraph about you and what you’re looking for in your next job role): Crafting your CV to align with the job you’re  applying for is crucial to making it standout. Achieve this by adjusting your personal profile to the job’s specifications. Examine the job description and extract frequently mentioned buzzwords, key skills, or required software systems. It’s crucial, however, that you only include these if you are genuinely proficient in them.
• Experience: List your experience in chronological order with the most recent first. Show the dates you were employed in each role, for  example, Feb 2014 to present, the company you worked for and the job role you undertook. Use the buzzwords, key skills and software systems as identified above in your work history (again, only if you have genuine experience in these areas).
• If there are any gaps in your employment history be sure to clarify what you were doing in these times periods.
• Qualifications: Include all relevant qualifications in this section. For example degrees, exam results, external courses you’ve attended or in house training you’ve undertaken.
• A bit about you and your personality. Is there anything you’d like to add to give a flavour of you as an individual? Remember that if you include “I’m an avid reader and enjoy learning new skills” you may well be asked what you are currently reading. Be absolutely honest here in order that you can answer truthfully.

It’s good practice to provide a covering letter/email telling the employer why you feel you are the right fit for the role. This can also help the interviewer when it comes to shortlisting candidates for interview.

Above all, proofread! Make sure there are no spelling mistakes, grammatical errors or ‘text speak’ in either your covering letter or CV.

As an aside, we see a lot of inappropriate / unprofessional email addresses that were set up in years gone past. Have a think about whether you’d like to set up an alternative account purely for job applications.

ATTITUDE MATTERS AS MUCH AS EXPERIENCE

While your experience of course counts, a willing and ‘can do’ attitude can give someone a distinct advantage over another applicant. Make sure your cv stands out by using positive and optimistic language. In your cover letter, for example, you could explain how you arrived at the decision to get into this field of work and highlight how you went about gaining the skills necessary.

The CIPD encourages HR (Human Resource) professionals to ‘recruit for willingness, train for skill’. This is something a lot of recruiters will have in mind during the interview process. A prospective applicant, who shows a willingness to learn and develop can often be trained in the skills required for the role

GAIN A COMPETITIVE EDGE
If you get an interview and it comes down to a choice between you and another candidate, there are a number of factors employers will consider when deciding who to offer the job to. You can gain a competitive edge by making sure you present yourself well, both in terms of looking smart, ensuring you display positive body language and the right attitude.

Always, always do your research about the employer in order that you feel prepared. You’d be surprised at how many people don’t check even the basics prior to attending interview. The company website is a great place to start but if you can find up to date company news to get a two-way conversation going, you’ll have set yourself apart.

You’ll usually be asked at the end of an interview if you have any questions. It’s so important to show interest in the job role and the company you’re applying to – be prepared with a few ideas of questions that you can ask about the business in order to show that you’re fully engaged.

If you need further advice, get in touch with us today! You can contact us via email, phone, or using the chat feature on our website.

6 Ways to Stay Motivated During Your Job Search

Staying motivated in a frustrating job hunt can be extremely difficult for anyone. How is it though, when faced with a challenge or adversity, that some people seem to get stuck and unable to move on, whilst others seem to bounce back from difficult events much more quickly than others?

Psychologists have long studied the ability to ‘bounce back’ even when the odds seem stacked against us and have come up with a label you may be familiar with: resilience.

Resilience is about knowing how to cope in spite of setbacks, barriers or limited resources. Resilience is a measure of how much you want something and how much you are willing and able, to overcome obstacles to get it. We are all equipped to be resilient, but it is a personal skill that needs to be worked on and developed.

So, what can you do to stay motivated while searching for job?

Develop resilience

There is a tendency to view a job search solely as a means to an end.  Conduct a job search, go through an application process and get a job.  Landing a job is of course the primary purpose of a job search, but there are a host of benefits that we can gain from facing the challenges of difficult times. 

Immersing yourself fully in a job search allows you to develop a range of skills that have the potential to expose you to opportunities you never imagined.  Resilience is a skill that comes in handy during a job search as you are pretty much guaranteed to face multiple setbacks. It is also a skill in high demand by employers.

Luckily, the job search process itself can help you develop resilience. Success in a job search, and in day to day life, comes from our ability to pick ourselves up and move quickly past disappointments. This may sound daunting, but there are some simple strategies that you can implement to build on your resilience levels.

Be proactive in your job search

• Often it can seem that the much of the job search process is out of your control but being an active participant builds confidence.
• Don’t just spend your day hidden behind a keyboard sending out generic CVs. Research employers and the roles they are offering. Tailor your applications.
• Get involved in online networking opportunities, webinars and forums where you can build your profile, develop new skills and keep yourself informed.
• Stay in touch with the industries, professions and contacts that you know. Research sectors that are still doing well during the pandemic and look for opportunities where your skill set is transferable.
• Make sure you keep in touch with your recruitment consultant, build a relationship, comment on their social media posts and blogs. Demonstrate your ability to get past disappointments.
• Have a routine
• Most jobs have a routine and a job search is no different.  Plan your day, dress for work, have a start time, break times and a finish time. If you don’t have a routine you can soon find that days have passed without any real progress.
• Whatever you schedule, try to stick to your plan.  It is one of the things you can control, it is more productive and helps you move closer to your goal.

Re-energise

Looking for work can be emotionally and physically draining. Find something you enjoy doing and make time every day to do it. Don’t become a ‘couch potato’ or allow you routine to be built around day time TV.  Eat well and exercise. Allow your brain some time to switch off,  revive itself and get back to the task with more energy.

Watch your language

Our brains are hard-wired to think the worst and to notice the bad.  It’s why bad news sells newspapers. Resilient people recognise that the words they use can have a huge impact on their mood, their job hunting productivity and their ability to make the best impression.

It’s too easy to tell yourself that there are no jobs or that ‘I’m not going to get the job” when you make an application or get an interview. The problem is that the words we use are followed by actions, or in the case of negative words, inaction. “I can’t” leads to not trying and becomes a self-fulfilling prophecy.

Changing the words we use can have an immediate and positive effect.  Just a simple “I can do this” will have an impact on your actions and performance.

Learn to handle rejection

A job search in normal times can mean you will receive more rejections than offers. Be realistic. If you send out 100 speculative CVs you are likely to receive a very high level of rejection and rejection on that scale can feel demoralising.

Try to apply for roles where you feel you would be a good match with your skills and experience and that you would actually accept if offered.

Remember that job offers are sometimes made on the smallest of details.  Failing to get a second interview or a job offered is never a personal attack or a suggestion that you have some fatal flaw.  You just didn’t win this time, so dust yourself off and look for the next opportunity.

Ask for feedback

Resilient people are always learning.  They want to do better next time so actively seek feedback from interviewers and their recruitment consultants. Rebounding from setbacks isn’t easy even for the most positive of people. Fortunately, resilience is a skill that can be developed and strengthened over time.

Although job searching can seem tough, you can take comfort in the fact that at the end of it, you will not only end up with a job, but you will have developed life skills and skill set that employers value.  Overcoming setbacks gives you the confidence needed to pursue alternate avenues, and to open those doors that were temporarily closed to you. We all have something to offer that someone else wants.

The team here at First Base is always here to help. If you want advice or support to help you find the job you are looking or just someone to talk to about finding work, please contact us on 01453 755 330 via enquiries@first-base.co.uk or via our chat function at www.first-base.co.uk.

Adapting to the recruitment processes of 2020

The world has changed in 2020 and there has been a big impact on when, how and if employers recruit.  On the upside, many employers are recruiting and some sectors and businesses are thriving, on the downside, some industries have been hit so hard they may take years to recover.  The world of work is changing and there is no going back to the old normal.

Employers are having to adapt and change, to innovate and find new markets just to survive. They need good candidates who understand that they too need to respond to today’s reality.

Our recent experience of recruiting for clients and for a new role here at First Base has highlighted the simple truth that many people who say they are looking for work are not demonstrating to potential employers that they are the best people for the job.  Just like employers are having to learn fast how to adapt, job seekers are going to have to learn fast too. We are way past the time when you can simply send out dozens of CVs and expect a reply, let alone an interview, face to face or Zoom.

Over the coming weeks, the First Base team will be sharing a series of blogs to help you to prepare for your job search, how to stand out, what you can do when between jobs, how to interview and how to stay positive.

If you have any questions or need help to find a job now or in the near future, contact us on 01453 755330 or get in touch through our FaceBook, Twitter or Instagram accounts. The First Base team is ready and eager to help.

What is Integrity?

A recent national news item outlined the story of a senior manager who received a suspended jail sentence because he lied on his CV.  He falsely claimed to have a University Degree (which as it happened was not even required for the post) and the Judge in summing up said that this action brought into question the individuals integrity.  The managers actions certainly brought into question his honesty, but did he really lack integrity?

Integrity is a word that frequently crops up on LinkedIn profiles and on company websites.  In an effort to stand out from the crowd, brands and individuals sometimes feel it necessary to highlight their ‘integrity’.  However it is a word often misunderstood – and sometimes overused by those who lack it.  It is usually associated with being of good character, being honest and being ethical – but it is really more about being consistent.

I experienced a perfect example of integrity at a supermarket checkout.

A young man came back to the store in order to return a small over payment of change from a transaction that had taken place a few minutes earlier.  A customer services manager was called over and she thanked the young man for his ‘unusual’ honesty.  ‘Normally’ she said ‘as a big company our business is seen as fair game and if we make a mistake in the customer’s favour we tend to lose out’.

As he left the store, I managed to speak with the young man and asked him why he returned such a small amount of change – ‘after all’ I said ‘no one would have known if you’d just driven off’.  There was a short pause then he looked me in the eyes and said ‘I would have known’.  He went on to tell me it was about doing the right thing – one of the values he learned as an officer in the Royal Marines. Having spent time studying leadership at the Royal Marine Commando Training Centre at Lympstone in Devon – I knew instantly what he meant.

Not always positive 

The young Royal Marine wasn’t demonstrating integrity because he was being honest.  ‘Integrity’ doesn’t necessarily mean positive characteristics like honesty and trust.  That definition is only relevant in the context of what we might think of as ethical or moral behaviour.

The Latin root of the word integrity is ‘integer’ – to be whole or complete.

Having integrity is about consistency – consistency of values, principles – and more importantly acting in accordance with those values and principles.  The young Royal Marine acted in accordance with his values and principles – even when only he knew he was doing it.

Even street gangs and criminals can have integrity. In terms of ethics it’s just that their values and principles are different from most people in business.  Have no doubt that they do have a ‘code’ – principles and values that they adhere to – and the penalty for lacking integrity can be severe!

“In looking for people to hire, look for three qualities: integrity, intelligence and energy.  If they don’t have the first, the other two will kill you.” – Warren Buffet, CEO Berkshire Hathaway

If any relationship is to thrive, whether internal or external (or personal for that matter) there has to be congruence between the words that set the expectation of certain values and the actions someone demonstrates.  When you actions match you intentions, when others EXPERIENCE that you live your values and stick to your principles, whatever the circumstance, it builds trust and relationships blossom.  Customers, clients, colleagues, suppliers, people who you report to and people who report to you want to know that they can trust you.  People leave an organisation when they don’t trust their manager, employees are fired when trust is lost and customers stop buying from suppliers that fail to deliver on promises.

Integrity in business, based on sound values and principles; trust, honesty, ethics, doing the right thing – builds loyalty, engagement and high performance from individuals and teams. It builds long term profitable relationships with clients and customers that buy and re-buy.

Integrity = Influence

If you want real influence, if you want to lead others or win business; integrity has to be a key characteristic of who you are. You can’t fake integrity (well not for long) and we all know people who don’t live up to the expectations they set – particularly those who push their apparent integrity as a marketing tool.  Successful individuals base the decisions they make on principles. They consistently do the right thing rather than the convenient, easy or popular thing to do. Because they base their actions on values and principles they are trusted to consistently deliver as promised.

“There is no such thing as a minor lapse of integrity”. Tom Peters

Human beings excel when allowed to act in accordance with their personal values. Ultimately people leave organisations where their own values and the values of the organisation differ (or worse – they stay and disengage).  Whilst having integrity doesn’t necessarily mean an individual is a ‘good’ person, it does mean they can be depended on to act in accordance with the values they claim to live by.

Organisations need more people that can be depended on to act in accordance with the values they claim to live by.

David Tovey