How to Build a Professional Network That Supports Your Goals

In today’s ever-changing work environment, having a solid professional network is more important than ever. Connecting with industry peers, mentors, and potential employers can unlock new opportunities, offer valuable insights, and provide support throughout your career journey. Whether you’re looking to climb the ladder in your current job, switch to a new field, or find a mentor, a strong network is an invaluable asset. Here’s how you can build one that truly supports your career goals.

Identify Your Networking Goals

Before jumping into networking, it’s important to know what you’re aiming for. Are you looking for job leads, seeking mentorship, or hoping to connect with industry leaders? By clearly defining what you want, you can focus your efforts and reach out to the right people.

Leverage Online Platforms

Online platforms are a goldmine for networking. LinkedIn should be your go-to—create a compelling profile that showcases your skills, experience, and career aspirations. Connect with colleagues, industry peers, and alumni, and engage with relevant content by commenting, sharing, and posting your own insights. Don’t forget to join industry-specific groups to stay in the loop on trends and discussions.

Beyond LinkedIn, consider professional associations and other social media platforms like Twitter and Facebook. Many industries have associations offering online forums, webinars, and networking events, which can be great places to meet others in your field. Following industry leaders and participating in conversations on these platforms can also increase your visibility and help you make connections.

Attend Networking Events

Face-to-face networking is still incredibly valuable. Attending industry conferences, seminars, and workshops is an excellent way to meet professionals in your field. Do some homework before you go—research attendees and speakers, set clear goals for the event, and practice your elevator pitch. Afterward, be sure to follow up with the people you met to keep the conversation going.

Local networking mixers and meetups offer more informal settings to connect with professionals. These events are usually less structured, allowing for relaxed and more meaningful interactions.

Cultivate Genuine Relationships

When networking, focus on building real, authentic relationships rather than just collecting business cards. Show genuine interest in what others are doing, listen actively, and offer support when you can. Authentic connections are more likely to lead to meaningful opportunities and collaborations.

It’s also important to follow up and stay in touch. After meeting someone, send a personalised message thanking them for the conversation. Keep in touch over time by sharing relevant articles, congratulating them on their achievements, or simply checking in. Maintaining these relationships is key to a strong professional network.

Remember, networking is a two-way street. Think about how you can offer value to your connections, whether it’s sharing useful resources, providing introductions, or offering advice. Building a reputation as a valuable contact will encourage others to reciprocate.

Seek Out Mentorship

Mentorship can be a game-changer for your career. Look for individuals whose careers you admire and who have experience in areas you’re interested in. Reach out to them with a thoughtful message explaining why you value their expertise and how you hope to benefit from their mentorship.

Approach mentorship as an ongoing relationship, not just a one-time favour. Be respectful of your mentor’s time, come prepared to meetings with specific questions or topics, and show appreciation for their guidance. A strong mentor-mentee relationship can offer valuable insights and open doors to career advancement.

As you grow in your career, consider paying it forward by becoming a mentor yourself. Sharing your experiences and offering guidance to others can not only enhance your own professional development but also expand your network further.

Utilise Professional Development Opportunities

Professional development opportunities are also a great way to network. Participate in training programs, workshops, and courses relevant to your field. These events help you gain new skills and meet like-minded professionals who share your interests and career goals.

Volunteering for industry events or serving on committees can also increase your visibility and credibility within your field. Plus, it’s a fantastic way to meet influential people and give back to your professional community.

Conclusion

Building a network that helps you achieve your career goals takes planning and effort. By using online platforms, attending events, cultivating genuine connections, seeking out mentorship, and embracing learning opportunities, you can create a strong network that supports and boosts your career. Remember, networking is about both giving and receiving—by nurturing relationships that benefit both sides, you’ll build a network that truly helps you grow in your career.

Set Yourself Up for a Successful 2024

As we enter a new year, it is common to reflect on our career goals. This is an opportunity to reassess our priorities and make any necessary changes. Whether it’s learning a new skill, taking on a new project, or changing your career path, it’s important to have a clear plan of action.

Achieving success in the new year requires finding a balance between your professional and personal life. This can be accomplished by setting clear objectives, managing your time efficiently, building and maintaining meaningful relationships, and prioritising self-care.

Setting clear goals is crucial for achieving success. When you define your objectives, you can focus your efforts on what matters most and avoid distractions. Effective time management is also essential for productivity and stress reduction. By prioritising tasks and allocating time wisely, you can get more done in less time, leaving room for leisure activities. It’s important to be intentional with your time and avoid wasting it on unimportant tasks. Remember to take breaks and recharge, too. With the right mindset and habits, you can improve your time management skills and achieve your goals with ease.

Developing good relationships with your colleagues can be a great asset in your career. These relationships can offer you a support system that can help you tackle challenges and celebrate your triumphs. It’s key to invest time and energy in building these relationships by being collaborative, respectful, and supportive of your colleagues. When you develop strong relationships with your co-workers, you create a sense of community that fosters teamwork and collaboration. Additionally, having a network of colleagues can provide you with valuable insights, advice, and feedback, allowing you to grow and improve in your role.

Prioritising self-care, such as getting enough sleep, exercising regularly, and practicing mindfulness, will help you maintain your physical and emotional well-being, which ultimately enables you to perform at your best.

Finally, maintaining a positive outlook and focusing on the present moment can help you remain motivated and engaged in your pursuits. By incorporating these practices into your daily routine, you can set yourself up for a fulfilling and successful 2024.

Unlocking Success: The Power of “Togetherness” at First Base 🚀

Are you curious about the key ingredients that make our team truly successful? 🤔 Look no further, because today, we’re diving deep into the art of teamwork and collaboration. 🤝

In the fast-paced world of recruitment, success isn’t just about individual talent; it’s about harnessing the collective power of our team. Here are some insights into what helps us to thrive :

1 Shared Goals and Vision: We share a common vision and set clear, achievable goals. When everyone is aligned and understands their role in the bigger picture, the magic truly happens

2 Effective Communication: Communication is the lifeblood of our team. Transparent, open, and honest communication helps in avoiding misunderstandings, fostering trust, and ensuring everyone is on the same page

3 Collaborative Mindset: Our team members actively support each other through mutual respect and trust. When one wins, the team wins

4 Celebrating Wins and Learning from Losses: We recognise and celebrate achievements, no matter how small. And when things don’t go as planned, we view them as learning opportunities rather than failures

5 Flexibility and Adaptability: The recruitment landscape can be unpredictable as we’re dealing with human beings. We pivot and adapt to changing circumstances swiftly

6 Empowerment: Our team are given autonomy to make decisions and take ownership of their work. Empowered team members are more motivated and creative problem solvers

7 Safeguarding: We do not tolerate poor behaviour. We take action as soon as we become aware of toxicity in the business and protect our team ferociously.

8 Diversity and Inclusion: A diverse team brings a wide range of perspectives and experiences to the table. Embracing diversity, leads to innovative solutions and better customer relationships

To us, team doesn’t mean just working side by side, knowing that our peers have our back. It means working collaboratively towards a shared goal, leveraging each team member’s strengths, and supporting each other through the ups and downs

Together, we can achieve remarkable results that surpass what any one of us could accomplish alone. We harness the power of teamwork and unlock the true potential of our sales team! 💪💼📈

#Success #Teamwork #Collaboration #Teamwork

How does your sales team embrace teamwork and collaboration? Share your thoughts and experiences in the comments below! 👇

How do I use the STAR method to prepare for my competency based interview?

Many forward-thinking clients now utilise competency-based questions at interview. This allows the interviewer to glean real-life examples of relevant situations that are important to them when looking to recruit, as well as allowing the candidate to think freely about their experiences (work-related or not) and showcase their thought process and decision-making skills.

We took a deep dive into the STAR method of preparing for a competency-based interview which can be helpful when thinking through a comprehensive response.

The STAR format is one method for answering interview questions that assesses your experience in a given scenario. Thinking through the Situation, Task, Action, and Result will give the interviewer a clear specific, concrete example of how you’ve handled similar situations in the past (and gives you a great basis for talking about the experience).

Situation: Describe a specific situation or task you were involved in.

Task: Explain what you had to accomplish or achieve in that situation.

Action: Describe the specific steps you took to complete the task or resolve the situation.

Result: Explain the outcome of your actions and the impact it had on the situation or task.

When using the STAR format to answer interview questions, it’s important to be honest (as always). If you’ve actually experienced the situation you’re being asked about (in work, education, your personal life) you will find it easy to answer as you’ve lived the experience. Be honest and take a moment to think through when you have encountered the experience before answering and cover each of the points below.

Be specific: Provide specific examples and details when describing your situation, task, actions, and results. This will help the interviewer better understand your experience and how it relates to the position you are applying for.
Keep it relevant: Make sure the examples you use are relevant to the job you are applying for. Use examples that demonstrate the skills the interviewer is looking for.
Use active language: Use active verbs and descriptive language to describe your actions and the results of your actions.
Practice: Practice answering interview questions using the STAR format before your interview. This will help you become more comfortable with the format and give you a chance to refine your responses.

Here’s a quick example of how you might answer the question “Can you give me an example of a project you’ve been responsible for in your previous employment”.

Situation: During my last job as a project manager, I was tasked with leading the development of a new website for the company.

Task: The task was to develop a new website that was user-friendly, responsive and met the company’s brand guidelines and also make sure it is completed within the budget and timeline

Action: To accomplish this task, I gathered requirements from all stakeholders, put together a project plan, and assembled a team of developers, designers, and QA testers. I also established clear milestones, timelines, and budgets for the project. Throughout the project, I regularly communicated with the team, stakeholders, and my manager to ensure that everything was on track.

Result: The website was launched on time and within budget, and received positive feedback from users, stakeholders and the management. The website also helped the company to increase its online sales by 15% in the first quarter after the launch.

By breaking down your answer into these four distinct areas you can ensure that the question is covered comprehensively and maximise your chances of being shortlisted (or offered) the job role.

If you’d like more tips and advice on ensuring your next interview goes well, check out our regular blog posts at www.first-base.co.uk

What do I do now my exams are finished?

Congratulations on completing your exams!

What a relief to finally finish and be able to look forward to some free time over the summer months.

You may be starting Uni or a college course come September, but in the meantime, take some time to breathe and put some thought into what you want to gain from your time off.

Having just had the same conversation with my son who finished his A levels today, I thought it may be useful to get some ideas down for those of you who are thinking now what?

There are so many opportunities available to you, the World really is your oyster – have a read through the following list and see if there’s anything that you’d like to consider:

Explore new places, both in the UK and overseas. You could visit countries or cities you’ve always wanted to see, or embark on an adventure with friends or family. Travelling can broaden your horizons and create lasting memories, as well as give you valuable life experience.
Consider some work experience or volunteering in a field related to your future studies or career interests. It can provide valuable insights and enhance your CV ready for your next move. It’ll also show future employers that you can commit to working hours and be reliable, as well as develop your communication skills.
Engage in community volunteer work. It’s a fulfilling way to give back, make a positive impact, and develop new skills. Explore opportunities in areas like education, environmental conservation, healthcare, or social services. You’ll meet like-minded people and start forming networks that could open up opportunities later in life.
Use the summer to learn a new skill or pursue a hobby. It could be anything from painting, playing a musical instrument, coding, cooking, photography, or writing. Find information online or on local Facebook pages: workshops and classes are often low cost and you’ll be surprised at the range of events happening on your doorstep.
Catch up on books you have been meaning to read or delve into subjects that interest you. Self-study materials, online courses, or educational platforms can help you explore a wide range of topics. Get involved in relevant discussions and develop your communication skills at the same time.
A university or college course can be demanding, so take some time to relax and recharge before September; spend quality time with family and friends, enjoy leisure activities, practice self-care, and prioritise your well-being.
Use this time to get organised and ready for the upcoming academic year. Familiarise yourself with course content and start any required readings. You can also reach out to future classmates or join online groups to connect with others.
Don’t forget the life admin stuff. Consider your finances and familiarise yourself with logins for banks and student loans etc. Use this time to learn how to cook some simple meals if you’ll be living away from home and be sure to look into the process for registering with a doctor for example. All important stuff if you’re relocating for either work or study.
If you have any personal projects or ideas you’ve been meaning to pursue, now is the time. Whether it’s writing a book, starting a blog, launching a small business, or creating art, summer can provide the freedom and focus to bring your ideas to life.

Remember, your summer break is a valuable opportunity to explore, grow, and recharge before the next chapter of your life.

If you’re looking for work over the summer months to fund any of the above, register with a local agency that will be able to help you find employment. They will know which temp jobs are more suitable for you as some employers will want recent experience which you may not have.

Although experience is not always necessary, remember, you’ll still need bags of enthusiasm, good timekeeping and communication skills. If you turn up on time and work hard, there will always be more opportunity to return for holiday work and you’ll be considered more favourably if permanent jobs come up when you’ve finished your studies.

Above all, enjoy! You have worked so hard and studied for so long. Enjoy the break and take advantage of every opportunity available to you.

How to Write a Standout CV

Lady googling "job" — If you’re looking for a new role, read these tips first.

YOUR CV IS YOUR PERSONAL ‘SALES PITCH’
Your CV is your opportunity to sell yourself so make sure it really works for you. It’s important you keep it clear, concise and easy to read to ensure that the recipient can easily digest the key points (bullet points can help with this). Employers won’t generally have long to look at each CV they’re sent, so aim for no more than two pages in length if at all possible.

Detail your full name, address and contact details (mobile phone and landline if you have one, plus your email address)
Personal Profile (a paragraph about you and what you’re looking for in your next job role): Crafting your CV to align with the job you’re applying for is crucial to making it standout. Achieve this by adjusting your personal profile to the job’s specifications. Examine the job description and extract frequently mentioned buzzwords, key skills, or required software systems. It’s crucial, however, that you only include these if you are genuinely proficient in them.
Experience: List your experience in chronological order with the most recent first. Show the dates you were employed in each role, for example, Feb 2014 to present, the company you worked for and the job role you undertook. Use the buzzwords, key skills and software systems as identified above in your work history (again, only if you have genuine experience in these areas).
If there are any gaps in your employment history be sure to clarify what you were doing in these times periods.
Qualifications: Include all relevant qualifications in this section. For example degrees, exam results, external courses you’ve attended or in house training you’ve undertaken.
A bit about you and your personality. Is there anything you’d like to add to give a flavour of you as an individual? Remember that if you include “I’m an avid reader and enjoy learning new skills” you may well be asked what you are currently reading. Be absolutely honest here in order that you can answer truthfully.

It’s good practice to provide a covering letter/email telling the employer why you feel you are the right fit for the role. This can also help the interviewer when it comes to shortlisting candidates for interview.

Above all, proofread! Make sure there are no spelling mistakes, grammatical errors or ‘text speak’ in either your covering letter or CV.

As an aside, we see a lot of inappropriate / unprofessional email addresses that were set up in years gone past. Have a think about whether you’d like to set up an alternative account purely for job applications.

ATTITUDE MATTERS AS MUCH AS EXPERIENCE

While your experience of course counts, a willing and ‘can do’ attitude can give someone a distinct advantage over another applicant. Make sure your cv stands out by using positive and optimistic language. In your cover letter, for example, you could explain how you arrived at the decision to get into this field of work and highlight how you went about gaining the skills necessary.

The CIPD encourages HR (Human Resource) professionals to ‘recruit for willingness, train for skill’. This is something a lot of recruiters will have in mind during the interview process. A prospective applicant, who shows a willingness to learn and develop can often be trained in the skills required for the role

GAIN A COMPETITIVE EDGE
If you get an interview and it comes down to a choice between you and another candidate, there are a number of factors employers will consider when deciding who to offer the job to. You can gain a competitive edge by making sure you present yourself well, both in terms of looking smart, ensuring you display positive body language and the right attitude.

Always, always do your research about the employer in order that you feel prepared. You’d be surprised at how many people don’t check even the basics prior to attending interview. The company website is a great place to start but if you can find up to date company news to get a two-way conversation going, you’ll have set yourself apart.

You’ll usually be asked at the end of an interview if you have any questions. It’s so important to show interest in the job role and the company you’re applying to – be prepared with a few ideas of questions that you can ask about the business in order to show that you’re fully engaged.

If you need further advice, get in touch with us today! You can contact us via email, phone, or using the chat feature on our website.

Working parents – how to avoid feeling overwhelmed

So how does your ‘master’ to do list look? Does it include a never-ending list of job deadlines, parenting responsibilities and domestic chores? The reality is that working parents have a seemingly endless and ever-growing to-do list or even multiple to-do lists. No wonder that research confirms that most working parents can end up feeling tired, in a constant hurry and stressed. For some, managing multiple priorities can seem overwhelming.

Technology has given us access to the tools we can use to organise our professional and personal lives but somehow these tools serve to remind us of the fact that we might not be getting enough done and may not be in control as we sit in bed scheduling meetings, phone calls, social media and business deadlines alongside school events, holiday activities and family commitments. We’ve all had that ‘stop the bus I want to get off” moment.

Our problem isn’t that we aren’t actually in control – it’s more about how the human brain functions. It is normal to feel overwhelmed when there seems to be so many multiple priorities to deal with.

The good news is that there are well established and simple techniques that every working parent can do to feel calmer and in control of those ever-present to do lists.

Begin with the end in mind

Good managers know that organisations work well when there are clear strategic, operational and tactical goals. There are targets that, when achieved, can be celebrated. Knowing where the organisation or team is headed they can be confident in decision making and enjoy the motivation that comes from working towards their destination.

Working parents don’t always do the same.

Too often we are working to get through what can often seem a daunting day ahead. Our heads go down as we ‘get on with it’ making our lives potentially seem relentless and stressful. It can feel as if those to do lists and schedules are in charge of your life rather than the other way around. Constantly feeling that we have too much to do can be exhausting.

If we take a leaf out of the good managers’ book and start thinking about the end results of being good parents and good in our professional lives you can put yourself back in charge. Knowing that your goals are to contribute to the success and growth of your organisation whilst raising healthy, independent, successful children provides a sense of confidence, motivation and self-determination. YOU decided on the goal and it is your goal you that you are getting closer to every day. And remember they are YOUR goals, not necessarily the goals of other parent’s. It’s achieving your own life and career goals that will motivate you when times seem tough. The more specific your goals are the more likely they are to motivate you.

With a clear view of what you are working towards you can rid your to-do list and schedules of anything that does not contribute to achieving your professional and family goals, focusing only on those things that matter, spending time and energy on those things driving you forward.

Keep an ‘it’s done’ list

It was when our very own David Tovey was speaking at a ‘Dealing with Multiple Priorities” event in Sydney that he was introduced to the work of Russian psychologist Bluma Zeigarnik. The Zeigernic effect states that people tend to remember and over fixate on uncompleted or interrupted tasks significantly more than finished ones. Outstanding tasks take up a lot of mental space and create negative emotions that can leave us feeling anxious. As a working parent, the list of outstanding tasks can lead to a great deal of anxiety. Whilst that to do list is necessary, it only fuels any stress we feel.

In Sydney, David met one person actually putting completed tasks, not originally on her to do list, on to the list so that she could put a line through it, showing it as completed. Why? Because it gave her a positive feeling of closure. Capture all those completed projects and remind yourself of how far you’ve come, how much has been accomplished in your professional and family life. Look back on the list from time to time to remind yourself of your achievements. At the same time keep all those ‘well done’ and ‘thank you’ work-related messages as well as fathers, mother’s day, birthday etc cards (especially the handmade ones). They have the power to bring a smile, a warm glow and remind yourself why you do what you do.

Take a digital detox

Smart phones, apps, email and social media provide great tools BUT also can contribute to a feeling of never being off duty. Promise yourself that sometime in the next couple of days you will set aside a minimum of 30 minutes for a digital detox at home. With that time commit to focusing on yourself and/or your family. Have a ‘no phones’ at meal times rule when the kids are telling you about their day. You have work commitments, yes, but even the highest powered execs can switch off for 30 minutes without the world ending.

Just 30 minutes can make a real difference. Stress ebes away and you are back in control having made the decision to detox and executed it. Those schedules and to do lists are there to help you achieve your career, life and family goals. They don’t rule you, you rule them.

Employers and candidates tell us that First Base is their first choice for help with their recruitment requirements and their personal career progression. If you would like to know more about how the First Base team could help you, contact us on 01453 755330.

How to answer the ‘tell me about yourself” question

The team at First Base undertake hundreds of recruitment interviews on behalf of employers every year. Well qualified people too often let themselves down by failing to prepare for the questions they should expect to be asked. Often the most stumbled over and feared question in the recruitment process comes right at the start with the classic ice breaker ”Tell me about yourself”; especially when asked to talk about what isn’t on your CV. Here are a few tips to help.

Getting personal

As well as an ice breaker, this question is a way for the interviewer to gain some insight into your personality. They also want to determine your fit for the job and the organisation. The interviewer doesn’t want to know everything about you – your answer needs to be a careful balance between declaring too much and making them wonder why you aren’t being more open with your answer. The interviewer wants to know that you have the sort of well-rounded personality and outlook that will fit well with their culture. Your research should, of course, include finding out about the culture of the organisation that you are hoping to join.

Remember that the early stages of a recruitment interview are about establishing rapport so avoid the temptation to start by giving a long list of qualifications for the job. You are being asked about the you beyond your career and work experience – so share something about what makes you tick and be authentic, don’t make things up or over exaggerate because you think it will impress – there will be follow up questions!

An option is to share some of your personal interests that don’t directly relate to your career but demonstrate your attitudes to life and work. For example, fitness related hobbies can help to emphasise a healthy energetic and positive outlook. If you mention more sedate pursuits such as reading or the theatre to demonstrate a thoughtful or creative edge, be prepared to be asked who your favourite author is or which genre’s you enjoy. Voluntary work you are involved in can demonstrate your community and social values as well as highlight any skills you use, such as communication, that are relevant to the job you are applying for. On the other hand, do take care not to sound so enthusiastic about interests that you might suggest they could interfere with your career.

From Personal to Professional

Once you have shared a few interesting aspects of your background you can transition to speaking about key professional skills that would benefit your potential employer if you were taken on. A good transition might be to say “As well as my outside passions, my career is very important to me” and then move on to speak about the positive attributes that you would bring to the job you are being interviewed for. Prepare to share a few of the personal qualities and areas of expertise that would help you to deliver high performance in the job. Over the course of the interview, you should build on these three of four areas to help reassure the interviewer that you are the right person for the job. Your advanced research into the organisation and the job description will help you to emphasise your relevant strengths and skills, without overwhelming the interviewer with too much information at the start.

When you answer the ‘Tell me about you” question you are providing a brief summary of evidence that supports your application. For instance, you might say how much you enjoy networking and getting to know people if the job you are applying for includes interacting with clients and customers. You don’t need to share information about your family, your partners, children or any other strictly personal information and we suggest avoiding potentially contentious subjects such as politics and religion unless you are absolutely sure that your personal opinions are being sought and will be well received.

Remember, the more you research the organisation and job role, the more you can prepare for the questions you are likely to be asked.

Giving 75% effort but expecting 100% pay?

No candidate would get very far in the recruitment process if on their CV or during interview they suggested they would give 100% in a new role based on that old employee ‘joke’ –

I give 100% at work… 12% on Monday, 23% on Tuesday, 40% on Wednesday, 20% on Thursday and 5% on Friday.

A joke maybe, but if you are an employer, it’s certainly not funny if you are paying people their full salary for anything less than 100% effort. Whatever your job, the amount of effort you put into it will play a significant part in your potential progression, your career path and future prospects. Even if the job is something you don’t like very much, there are still benefits to giving it all you’ve got. While we might day-dream of just simply not showing up for work one day and moving on, burning bridges can easily hurt chances of future employment or opportunities. You want to give every job you do the most positive effort you can. Even if you leave an employer it’s much better that you leave with everyone wishing you’d stayed rather than happy that you departed!

Job Security

Employers are more likely to keep on individuals that show dedication even in a down time. Someone who puts 100% in their daily lives can secure their position within nearly any company regardless of the organisations situation.

Promotion and pay

Employers are more likely to provide more opportunities to those who do a little more than they are paid to in order to help to benefit the organization. If more work is being completed than expected, good employers will often offer better pay in order to keep you motivated.

Re-hire value

Leaving at the end of a temporary contract or after a period of permanent work with a positive reputation as a hard worker, dramatically increases your chances of being re-hired. On the other hand, leave with a less than favourable reputation and you may find doors permanently closed.

Job references

Even if you didn’t like your previous job, by giving it 100% of your skills and effort you help your position elsewhere if the prospective new employer calls your previous one for references. You want to create good word-of-mouth advertising for yourself and giving your best could go a long way to doing that.

Be respected by the team

Having a reputation as a shirker, getting away with doing as little as possible will not help your reputation with colleagues. As long as you are not always self- promoting, other people on the team will look up to you as someone who sets a good example.

Managers listen

Have a good work ethic and your ideas for improvements or efficiencies are more likely to be listened to by management.

Self-respect

Even in a job that you don’t much like. Nothing is better for your self-respect than knowing you are doing your personal your best.

Whether you are in your dream job or not, putting effort into your work can benefit you on multiple levels. When you are looking to progress in your career, or simply secure your position, putting 100% of what you’ve got into the task can secure your future in a variety of ways.

So here’s why you didn’t get the job.

We had to pass on bad news recently to a candidate well qualified for the job they had been interviewed for. It’s never a pleasant task to have tell someone they won’t be going forward to a second interview.

We’d asked for feedback from our client of course and it was disappointing to hear that someone we thought to be a switched on, intelligent and capable individual had made one of the most basic mistakes when applying for a job.

They had failed to research the company and didn’t ask any insightful questions. It turned out they hadn’t even bothered to follow the link we’d provided to the company web site.

Show genuine interest

It’s fair to assume that when you are invited to an interview, the employer has shown interest in you. They will already have read your CV carefully and prepared questions based upon it to find out if you are the talented person they need for their team. They may even have carried out some internet research.

Put yourself in the employers shoes for a moment. How would you feel if the person you were interviewing didn’t even know what products or services you provided… let alone any current news that was available and in the public domain? The right candidate will do at least basic interview research.

It’s not as if researching a potential employer should be a surprise to a candidate. Many of us are old enough to remember visiting the local library, reading business newspapers, or visiting Companies House to do our research. Today it’s really easy to research an organisation (even MI5 and GCHQ provide plenty of information) and if you don’t demonstrate a genuine interest, don’t expect as good response from the employer!

Ask insightful questions

“Judge a person by the quality of their questions rather than their answers” – Voltaire

One way to impress a potential employer and demonstrate you have done your homework is to prepare a few insightful questions. An insightful question is one related to the research you have done and is by far the best way to demonstrate you have done some research without actually having to say you have.

“Has the new product launch recently announced been well received by customers?”

“Will the contract the company recently won in China mean you will be recruiting more staff?”

“I understand that the company recently merged with a competitor, has this changed the business strategy”

Today’s employers are unlikely to make an offer to someone who hasn’t bothered do some interview research. When you are competing with others who understand this, it can be the quality of your research and questions that can be a major differentiator.

If you’d like to know more about researching an potential employer or about asking great questions or any other aspect of how to impress at interviews; register as a candidate, contact us or call Tricia Hay on 01453 755330.

By Tricia Hay and David Tovey