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Building a Strong LinkedIn Profile to Attract Recruiters: Your Ultimate Guide

In today’s job market, a polished LinkedIn profile is more than just a nice-to-have—it’s a must-have. With over 900 million members worldwide, LinkedIn has become the go-to platform for recruiters seeking potential candidates. If your profile is set up correctly, it can be a powerful tool that puts you on the radar of recruiters and hiring managers. Here’s how to build a LinkedIn profile that attracts attention and maximizes your visibility and engagement.

1. Start with a Professional Profile Photo

Your profile photo is the first thing people see, so make it count. A professional, high-quality photo helps create a positive first impression and makes your profile more approachable.

Tips for Your Photo:
Use a clear, high-resolution image where you are dressed appropriately for your industry.
Choose a background that isn’t distracting.
Smile and look directly at the camera to project confidence and friendliness.
Pro Tip: Profiles with a professional photo receive up to 14 times more profile views than those without.

2. Create a Compelling Headline

Your LinkedIn headline is more than just a job title—it’s an opportunity to market yourself. Think of it as your personal tagline that sums up what you do and what you’re passionate about.

Tips for Your Headline:

Go beyond just listing your job title. Include a brief mention of your key skills or achievements.
Use keywords that are relevant to your industry to help recruiters find you.
Make it clear and concise (e.g., “Experienced Digital Marketer | SEO & PPC Expert | Content Strategy Specialist”).

3. Write an Engaging ‘About’ Section

The ‘About’ section is your chance to tell your professional story. This is where recruiters get to know your background, strengths, and what sets you apart.

Tips for Writing Your Summary:

Start with a strong hook to capture interest.
Highlight your key skills, achievements, and career goals.
Keep it conversational but professional, and avoid jargon.
Use bullet points or short paragraphs to enhance readability.

Example: “With over 5 years of experience in digital marketing, I specialise in driving successful SEO and PPC campaigns. My passion for analytics and creative content strategy has helped brands increase web traffic by up to 50%. I’m now looking to bring my skills to a forward-thinking agency or in-house team.”

4. Showcase Your Experience and Achievements

When listing your work experience, go beyond job duties and emphasize what you accomplished in each role. Recruiters are interested in the impact you made, not just what you were responsible for.

Tips for Listing Experience:

Use bullet points to describe key achievements in each role.
Quantify your accomplishments (e.g., “Increased sales by 20% in six months”).
Include relevant keywords to boost your profile’s visibility.

5. Highlight Your Skills and Endorsements

LinkedIn allows you to list up to 50 skills, so make the most of this feature. The skills section is crucial as it’s often used in search filters by recruiters.

Tips for Optimizing Skills:

List your core skills and ensure they match the keywords that recruiters in your field would search for.
Regularly update your skills to keep them relevant.
Ask colleagues, former managers, or clients to endorse your skills.
Pro Tip: The more endorsements a skill has, the more credible it appears to recruiters.

6. Request Recommendations

Recommendations from former colleagues or managers can strengthen your profile by providing social proof of your capabilities.

Tips for Getting Recommendations:

Reach out to previous managers, team members, or clients with a polite request.
Offer to write a recommendation for them in return—it’s a two-way street.
Aim for recommendations that highlight different strengths or experiences to give recruiters a fuller picture of your skills.

7. Leverage LinkedIn’s Job Search Features

LinkedIn has built-in tools that can make job searching more efficient. Set your profile to show recruiters that you’re open to opportunities and use job alerts to stay updated.

Tips for Using LinkedIn’s Job Features:

Turn on the “Open to Work” setting to let recruiters know you’re available.
Use job filters to customize your search by location, company size, or remote opportunities.
Follow companies you’re interested in to stay informed about job postings and company news.

8. Network and Engage Regularly

LinkedIn is more than just a digital CV—it’s a networking platform. Building a strong network can enhance your visibility and attract more opportunities.

Tips for Networking:

Connect with colleagues, industry peers, and recruiters in your field.
Personalise your connection requests by including a brief message about why you want to connect.
Engage with your network by liking, sharing, and commenting on relevant posts.
Pro Tip: Sharing your own insights, articles, or experiences can boost your visibility and position you as a thought leader in your industry.

A strong LinkedIn profile is a powerful tool that can open doors to new career opportunities and help you stand out in a competitive job market. By following these tips, you’ll not only attract the attention of recruiters but also build a professional brand that showcases your unique strengths and value. Remember, maintaining your profile and staying active on the platform is key—consistency pays off.

Why Recruitment Agencies Are the Key to Unlocking Hard-to-Fill Roles and Building High-Performing Teams

Recruiting top talent can be a complex and time-consuming process, especially when it comes to specialised, senior, or niche positions. Add the challenge of assembling an entirely new team to meet peaks in production, and the task becomes even more daunting. Finding candidates who meet your specific requirements while aligning with your company culture requires more than a job posting—it demands expertise, resources, and a deep understanding of the talent market.

This is where recruitment agencies come in as your strategic partner. Here’s how they can transform your hiring process, not just for individual hard-to-fill roles but also for scaling up quickly with a new team.

1. Access to Hidden Talent Pools
Recruitment agencies leverage their extensive networks, built over years, to connect you with a wide range of candidates—including passive talent who aren’t actively job hunting but are open to the right opportunity. These hidden talent pools often remain out of reach through traditional hiring methods like job boards.

Example: Need an entire team of experienced production specialists to meet a surge in demand? A recruitment agency can quickly identify and connect you with skilled professionals, ensuring you’re ready to hit production targets.

2. Industry Expertise and Market Insights
Agencies specialise in understanding industry trends and market dynamics. They know which skills are in demand, what competitors are offering, and how to position your roles to attract the best talent. Their insights are invaluable for crafting competitive job descriptions and hiring strategies.

Pro Tip: An agency can help refine your hiring criteria, balancing market realities with your needs, to expand the candidate pool without sacrificing quality.

3. Efficient Screening and Selection
Sorting through resumes and conducting preliminary interviews can drain internal resources. Recruitment agencies handle this for you, applying predefined screening processes to evaluate qualifications, soft skills, and cultural fit. Only the most qualified candidates make it to your shortlist.

Benefit: This saves your HR team valuable time, allowing them to focus on high-impact activities like interviewing top candidates.

4. Speed and Scalability
When time is of the essence—whether for an urgent hire or a sudden need to scale up a team—agencies deliver. Their expertise and established networks enable them to move quickly, presenting qualified candidates in a fraction of the time it might take an in-house team.

Fact: According to the Chartered Institute of Personnel and Development (CIPD), filling specialised roles can take up to 50% longer without external support. Recruitment agencies can cut this timeline significantly.

5. Minimising Hiring Risks
Every hire carries inherent risks, from mismatched expectations to early resignations. Many agencies offer guarantees, such as replacing a candidate if they leave within a specified period, reducing your exposure to hiring risks.

Tip: Look for agencies that provide post-placement support to ensure a seamless onboarding experience and long-term success for both parties.

6. Streamlined Team Building for Peak Production
When your business faces a production surge, recruiting multiple skilled professionals quickly is critical. Agencies excel at assembling cohesive teams, sourcing individuals whose skills and personalities complement each other and align with your company culture.

Example: From engineers to supervisors, a recruitment agency can help you staff an entire production line or project team, enabling you to meet demand spikes with confidence.

7. Expert Negotiation and Offer Management
Navigating salary expectations and benefits negotiations can be tricky. Recruitment professionals bridge the gap between your organization and the candidate, facilitating transparent, productive discussions and minimizing the chances of rejected offers.

Benefit: Their experience ensures a smooth process, helping you secure the talent you need without delays or miscommunication.

Recruitment agencies are more than just hiring partners—they are enablers of growth and efficiency. Whether you’re filling a hard-to-recruit position or building an entire team to tackle a new project, their expertise, industry connections, and streamlined processes make them indispensable.

Ready to find the right candidates—or your next high-performing team? Partner with First Base Employment today and gain access to the hidden talent pool that can propel your business forward.

Set Your Team Up for a Successful New Year

As we enter a new year, it’s key to ensure that your team are clear on business expectations and how their performance will tie into company objectives. This is a great opportunity to reassess priorities for the year and make any necessary adjustments to your team’s focus over the coming months.

Whether you’re looking to further expand your team or develop your employees for internal progression, it’s important to have a clear plan of action.

Setting specific, measurable, achievable, relevant, and time-bound (SMART) goals will help you stay on track. Setting SMART goals is a proven strategy to achieve success. By making your goals specific, measurable, achievable, relevant, and time-bound, you can help yourself and your team stay on track. Specific goals give you a clear target to aim for, while measurable goals allow you to track your progress. Achievable goals ensure that your targets are realistic and attainable, while relevant goals keep you focused on what truly matters. Time-bound goals create a sense of urgency, helping you to stay motivated and committed to achieving your objectives. By setting SMART goals, you can increase your chances of success and ensure that you and your team are working towards a shared vision.

Investing in professional development opportunities for yourself and your team can go a long way in ensuring that you all have the necessary skills and knowledge to be successful in your respective roles. This can involve attending relevant seminars, workshops, or training sessions, or even pursuing additional education or certification. By doing so, you can stay up to date with the latest industry trends, learn new techniques and strategies, and develop your leadership and collaboration skills.

Additionally, investing in your team’s professional development can foster a sense of loyalty and commitment, as well as promote a culture of continuous learning and improvement. Ultimately, by prioritizing professional development, you can position yourself and your team for long-term success and growth.

Remember, Planning and investing in your team can have a significant impact on your business’s long-term success and employee fulfilment. By dedicating time and resources to training, professional development, and team-building activities, you can foster a positive work environment and improve overall performance. When employees feel supported and valued, they are more likely to remain loyal to the company and strive for excellence in their roles. This can lead to increased productivity, higher quality work, and ultimately, greater success for the organisation as a whole.

As a leader, it is crucial to recognise the importance of investing in your team and to make it a priority in your business strategy. By doing so, you can create a culture of growth and achievement that benefits both your employees and your bottom line.

Set Yourself Up for a Successful 2024

As we enter a new year, it is common to reflect on our career goals. This is an opportunity to reassess our priorities and make any necessary changes. Whether it’s learning a new skill, taking on a new project, or changing your career path, it’s important to have a clear plan of action.

Achieving success in the new year requires finding a balance between your professional and personal life. This can be accomplished by setting clear objectives, managing your time efficiently, building and maintaining meaningful relationships, and prioritising self-care.

Setting clear goals is crucial for achieving success. When you define your objectives, you can focus your efforts on what matters most and avoid distractions. Effective time management is also essential for productivity and stress reduction. By prioritising tasks and allocating time wisely, you can get more done in less time, leaving room for leisure activities. It’s important to be intentional with your time and avoid wasting it on unimportant tasks. Remember to take breaks and recharge, too. With the right mindset and habits, you can improve your time management skills and achieve your goals with ease.

Developing good relationships with your colleagues can be a great asset in your career. These relationships can offer you a support system that can help you tackle challenges and celebrate your triumphs. It’s key to invest time and energy in building these relationships by being collaborative, respectful, and supportive of your colleagues. When you develop strong relationships with your co-workers, you create a sense of community that fosters teamwork and collaboration. Additionally, having a network of colleagues can provide you with valuable insights, advice, and feedback, allowing you to grow and improve in your role.

Prioritising self-care, such as getting enough sleep, exercising regularly, and practicing mindfulness, will help you maintain your physical and emotional well-being, which ultimately enables you to perform at your best.

Finally, maintaining a positive outlook and focusing on the present moment can help you remain motivated and engaged in your pursuits. By incorporating these practices into your daily routine, you can set yourself up for a fulfilling and successful 2024.

Unlocking Success: The Power of “Togetherness” at First Base 🚀

Are you curious about the key ingredients that make our team truly successful? 🤔 Look no further, because today, we’re diving deep into the art of teamwork and collaboration. 🤝

In the fast-paced world of recruitment, success isn’t just about individual talent; it’s about harnessing the collective power of our team. Here are some insights into what helps us to thrive :

1 Shared Goals and Vision: We share a common vision and set clear, achievable goals. When everyone is aligned and understands their role in the bigger picture, the magic truly happens

2 Effective Communication: Communication is the lifeblood of our team. Transparent, open, and honest communication helps in avoiding misunderstandings, fostering trust, and ensuring everyone is on the same page

3 Collaborative Mindset: Our team members actively support each other through mutual respect and trust. When one wins, the team wins

4 Celebrating Wins and Learning from Losses: We recognise and celebrate achievements, no matter how small. And when things don’t go as planned, we view them as learning opportunities rather than failures

5 Flexibility and Adaptability: The recruitment landscape can be unpredictable as we’re dealing with human beings. We pivot and adapt to changing circumstances swiftly

6 Empowerment: Our team are given autonomy to make decisions and take ownership of their work. Empowered team members are more motivated and creative problem solvers

7 Safeguarding: We do not tolerate poor behaviour. We take action as soon as we become aware of toxicity in the business and protect our team ferociously.

8 Diversity and Inclusion: A diverse team brings a wide range of perspectives and experiences to the table. Embracing diversity, leads to innovative solutions and better customer relationships

To us, team doesn’t mean just working side by side, knowing that our peers have our back. It means working collaboratively towards a shared goal, leveraging each team member’s strengths, and supporting each other through the ups and downs

Together, we can achieve remarkable results that surpass what any one of us could accomplish alone. We harness the power of teamwork and unlock the true potential of our sales team! 💪💼📈

#Success #Teamwork #Collaboration #Teamwork

How does your sales team embrace teamwork and collaboration? Share your thoughts and experiences in the comments below! 👇

The UK Salary Surge: Are We Heading for Unsustainable Heights?

I wanted to touch upon a topic that has been at the forefront of business leaders minds of late – the soaring salaries in the UK job market. While it’s undoubtedly an exciting time for many professionals, it’s essential to take a closer look at the reasons behind these substantial salary hikes and consider their sustainability.

Over the past few years, we’ve seen a significant increase in salaries across various industries in the UK. Tech, finance, sales, and many others have experienced substantial growth in basic compensation packages. 

On the surface, this might seem like a win-win situation for job seekers and businesses alike. After all, who wouldn’t want to earn more?

However, it’s crucial to understand the dynamics driving this trend. 

Several factors have contributed to the rise in salaries:

1. Talent Shortages: The UK, like many other countries, is facing a shortage of skilled professionals in various fields. Businesses are willing to pay a premium to attract and retain top talent in the face of fierce competition.
2. Remote Work: The COVID-19 pandemic accelerated the adoption of remote work, enabling companies to tap into a global talent pool. This has increased competition for skilled workers and, consequently, driven salaries up.
3. Inflation and Cost of Living: Rising inflation and the increasing cost of living in the UK have put pressure on businesses to offer higher salaries to maintain the standard of living for their employees.
4. Market Trends: Certain industries, such as technology and fintech, are experiencing rapid growth and increased investment, leading to higher demand for professionals and subsequently higher salaries.

While these factors explain the salary surge, we must also consider the potential downsides:

1.  Unsustainability: Businesses offering large sums of money to attract talent may find it challenging to sustain these high salary levels over the medium term. This can lead to higher stress levels driven by the need to demand higher targets as well as financial instability.
2. Inequality: The salary gap between high-skilled professionals and others can widen, potentially exacerbating income inequality issues.
3. Skill Inflation: As salaries continue to rise, job roles that previously commanded a premium may become the norm, making it harder for businesses to distinguish between top performers and average employees.
4. Retaining Talent: While attracting talent with high salaries is one thing, retaining them can be another challenge. Professionals may jump ship for higher offers, leading to higher turnover rates.

The UK’s salary surge is a complex issue with both benefits and risks. We must carefully consider compensation strategies to ensure long-term sustainability and fair practice. Job seekers should also weigh the pros and cons of high salaries, considering factors like job satisfaction, work-life balance, and longevity of employment.

What are your thoughts on the current salary landscape in the UK? How do you see it evolving in the coming years? Your insights and experiences are invaluable in understanding this critical aspect of our professional lives.

#UKSalaries #JobMarket #CareerTrends #SalarySustainability #BusinessStrategy

Why are businesses struggling to find (the right) staff right now?

It’s crazy out there right now – we know staff are moving very quickly and that decisions are being made seemingly by the minute. Counteroffers are rife, candidates are ghosting us or committing to a role, and then … purely not showing up.

There are so many reasons that we find ourselves in the situation whereby prospect candidates are like tumbleweed. Having spoken to hundreds of people this week, we thought it may be useful to share our findings on what has caused the scramble for the (right) staff, right now.

• Some businesses have had to reassess and pivot. i.e.: if e-commerce is now a major focus, they will be recruiting for this skill set
• Many organisations pruned a little too hard – a necessary business decision when sheer panic set in during March 2020. Although they now need to rebuild headcount and quickly
• People’s health has suffered. Those that worked throughout the pandemic/were on furlough, whilst juggling schooling and childcare, may be seeing longer-term effects. People are tired and may be suffering from health-related issues due to Covid or mental health issues from loss or the fast pace of change. As a result, contract workers are in high demand
• We’re seeing absenteeism increase and teams struggling to cover workloads when people are away from work
• Tech talent is being sought as businesses have needed to review technology plans. Remote working has and will continue to be a thing and companies are seeking those with remote management experience. Experience in WFH and resilience is now even more important when hiring staff
• Brexit, the EUSS and Covid-related restrictions mean that the workforce we relied upon for blue-collar work has been severely hit
• The sudden upturn has meant a scramble for staff in order to keep up with demand – and businesses are keen to reap rewards now that they can
• Demand has never been higher for talent with blue-collar workers and hospitality being one of the sectors hardest hit

We have many blogs that may be useful when you’re looking to bring new talent on board. Please have a read and watch this space for more information on just how you can attract the right people. If you’d like to discuss any of the above, check salary levels in the area or update us on the types of skills you’re looking for, please call 01453 755 330.

Communication & Well-Being for Furloughed staff

This time last year I certainly did not envisage 2020 playing out the way it did for thousands of companies and for many, the full extent of the pandemic came as a complete (and prolonged) shock. Our first concern was, of course, the spread of the virus and looking after our people’s health. For many of us, this has now settled down as we know our teams are safe, staying inside and are successfully adapting to remote working life. Now that we are in 2021, our understanding of the virus has somewhat changed and the vaccine provides hope that we will return to some form of normality.

Most organisations we have spoken have had to make decisions over the last year which they could not have foreseen. Many have utilised this time to review their forecasts, look at streamlining where possible and putting plans in place to grow, as we begin to return to some form of normality.

Over the next couple of weeks, I will be posting some helpful tips to continue to help you through this challenging time.

Communication & Well-Being for Furloughed staff

To help business through the pandemic the Government created the Coronavirus Job Retention Scheme which allows employers to Furlough their staff in return for 80% of peoples wages*, up to a maximum of £2,500 and was further extended until the end of April 2021.

If you currently have staff on Furlough, one of the best ways to retain your employees is to continue to communicate and check in on them from a well bring perspective. Check-in and remind them that you are available for support and advice if they ever require it. You could provide them with well-being tips such as healthy eating, exercising regularly and the importance of keeping in touch with friends and family. You could also direct employees to external sources of support such as Charity Mind, the Mental Health UK Website Headspace and Future Learn. 

We also have some great blogs on our website that may help around identifying and managing stress.

Communicating with your staff during Furlough will help you identify any issues that they may be facing and help them through this difficult time. A good communication strategy will also minimise the risk of losing members of your team due to any perceived lack of engagement.  Surprisingly, we have continued to see a high degree of movement in the market as people continue to look for alternative employment.

David Thomason, Hospitality Business Manager

*Now excluding NI and AE contributions.

How to Stop Candidates Dropping out of the Hiring Process

Have you ever had someone back out of a job offer? 

Often, you may not discover that your new recruit has dropped out of the hiring process until a couple of weeks before their start date or worse, on their first day, when they just don’t turn up! This can cause all sorts of issues including the time and resources spent on the interview process, discussions with teams surrounding a plan for onboarding and the purchase of tech or a vehicle.

Most candidates will have a notice period and therefore may have a gap of a month or more, between accepting a job offer and their first day in the role. For more senior roles, a realistic notice period could be up to three months.

Keeping in touch with your new recruit is key to ensuing your candidate doesn’t drop out of the recruitment process. Regular communication between making an offer and their start date is often overlooked, but this key strategy can prevent any disappointing news in the future and beginning the process again. We call this maintaining the motivation to move – this can quickly diminish if comms are stopped altogether.

A lot can happen in a month. Think about how quickly things moved in 2020! 

People change their minds and sometimes they are just too nervous to let you know. As a recruitment agency we are now finding an increasing trend in candidates declining offers, that they had previously accepted. Applicants may be at risk of redundancy and therefore panicking about both their financial situation. This is resulting in job seekers making quick decisions to accept an offer that may not actually be the right fit for them. An increasing number are being counter offered by their current employer as a result of changes happening fast, or backing out of a role if they accept a better offer.

Working with a good recruitment agency can help prevent candidates dropping out between the offer and start date as, ultimately, good recruiters want to find you the right candidate from the get go – they don’t want to be looking for a replacement a few weeks down the line. 

Your recruiter will qualify applicants in a series of communications over time.  I recently had an experience where, having spoken to a candidate several times, alarm bells started to ring.  I’ve been doing this a long time and my gut instinct is spot on. I spoke to my client to raise my concerns and together, we decided on a course of action which included agreeing on a timescale and keeping other candidates close by should we need them. As it turned out the candidate, as predicted, dropped out and took another job role where, perhaps, no such diligence was applied. We dodged a bullet.

By maintaining contact you really can ascertain any problems early on and protect your business from being on the back foot.

I suggest keeping in touch at least once a week; this could be a courtesy email to check they have received their contract and see if they have any questions, or a video call to explain what their first day will be like. Let’s face it, their first day probably isn’t going to be the same as it would have been this time last year and this will open up a conversation to cover off any concerns or questions. If you don’t receive a response don’t worry initially, however, make sure you follow up and have a plan B just in case. 

Once your job offer is accepted don’t just sit back and wait. From my experience, communication with your new recruit, right up to their first day is hugely important.

Lilly Chappell, recruiting into the office environment at all levels.

Why use a recruitment agency? The benefits

“Why do I need to use a recruitment agency when there are plenty of people looking for work?”

It’s a fair question and one that some employers are probably thinking. Even those who have done well throughout the pandemic might be thinking it’s now time to review their recruitment strategy.

It might be true that it’s easy right now to place an ad and get hundreds of applications within a few hours, but here’s why using a good recruitment agency can help you in this new world of continued restrictions and subsequent pressure on businesses.

What are the benefits of using a recruitment agency?

Save time (and possibly lower your blood pressure!)

Ok, so you might get hundreds of applications, but a huge proportion will be generic CV’s from people not right for the role you’ve advertised. It’s difficult enough in ‘normal’ times but the task is now an order of magnitude and hugely time-consuming. When you partner with a recruitment agency, they will make sure that you only have to deal with the candidates suitable for the role you’re looking to fill.

Get on with business

Recruiting the right people takes time and customers still want innovation and high service levels. Your time (rightly so) will be split in dealing with the pandemic and all the HR related issues surrounding this. Normal day to day business is hard enough without recruitment becoming a full-time job. An agency makes sure you only need to be involved in the decision making stage of the process.

Tap into your consultants’ network

Quite often the right person for the job isn’t actually looking for work right now. You might be surprised that agency’s still have daily contact with great people thinking of a career change but not actively applying for anything. Good consultants haven’t stopped networking and building their database. That means agencies can proactively recruit on an employers behalf, reducing the time and effort it takes to find the right candidates to interview – often within a few hours –  and reduce the chances of a bad hire.

Manage your employer brand

For even the best employers, the pressure of recruiting can sometimes mean the recruitment experience for candidates is less than satisfactory. Easy and frequent social media access means that, even for the best-intentioned, a bad experience can be shared and widely commented on.  Consultants recruit as a full-time job and make sure an employers reputation is protected and promoted.

Companies are still recruiting!  

Undoubtedly, it is a tough time for a lot of companies and a lot of people. Never the less, many organisations are still hiring.  Many companies are already planning ahead for better times and growth – and they haven’t stopped looking out for good talent.

When you partner with a good recruitment agency, you can not only gain access to the best people, but you can put yourself in pole position when it comes to hiring them, pandemic or no pandemic.

The team at First Base can help you recruit the right quality of people for your team and give you access to the right talent whilst at the same time helping reduce the stresses of these testing times.

If you’d like further info regarding placing a role with First Base click here.