Looking for Your Next Role? Start with Employer Branding!
Job Hunting? Here’s Why Employer Branding Should Be on Your Radar (and How LinkedIn Can Help)
Employer branding is how companies appear to the outside world and is a major factor to attracting top talent in the market. As a job seeker, getting under the skin of an employer’s brand can help you to make more informed career decisions, be able to find a company culture that aligns perfectly with your values and ultimately land the best job for you.
What Is Employer Branding?
Employer branding is the reputation company’s build in order to attract and retain talent within the market. It’s overall how they portray their work environment, the values and the benefits they can offer to its employees.
A strong employer brand creates a positive perception of the company, which can entice stronger and higher-level applicants.
So, why does understanding employer branding matter to Job Seekers?
Understanding an employer’s brand will ultimately help you decide if it’s the company for you. It will allow you to see their values, mission and overall culture and you can decide if this aligns with your own.
It can also help guide you to companies that offer the work-life balance, career growth and types you work you’ll thrive best in. Finding a company that feels like a “true match” will make the process of interviewing become smoother.
Here’s a summary of why its crucial to understand for job seekers:
- Attracts the Right Fit: Employer branding lets you know if a company’s culture and values align with yours.
- Builds Trust: Companies with strong employer brands build trust and transparency, giving you a clearer picture of your potential future with them.
- Job Satisfaction: When your personal values align with a company’s mission and culture, you’re more likely to enjoy your work and stay longer.
How can we use LinkedIn to Assess Employers Branding
A fantastic tool to evaluate an employer’s brand is through LinkedIn. The platform allows you to get the best insider’s view of a company’s work culture and its employees overall experience.
Here’s our tips on how you can leverage LinkedIn to assess potential employers:
- Company Pages: Check out the company’s LinkedIn profile. Look at their posts, employee spotlights, and company updates to get a feel for the culture. Are they engaging with their employees in a positive way? Do they share their values, community involvement, or career development opportunities?
- Employee Reviews: LinkedIn allows current and past employees to share their experiences. This is the perfect way to gauge what its like to work there. Are the employees happy with their roles and the business?
- Network with Employees: Reach out with current and past employees for their thoughts! This will give you their true feelings of the company, how their career growth has been and overall satisfaction with their jobs.
- Showcase Your Personal Brand: Just as companies build their employer brand, you also want to develop your personal brand. Optimise your LinkedIn profile with your skills, experiences, and values to align with potential employers’ expectations.
It’s important to understand employer branding is as much about choosing that right company for you, as it is them making sure you’re a good fit for their team. By using LinkedIn to research potential companies you can gain these valuable insights before even having that 1st interview.
When you find a company that aligns with your career goals, values, and working style, you’ll be much more likely to find success and satisfaction in your role.
✅ Ready to put your knowledge into action? Search our latest job opportunities and find your perfect match today!
