Why Employer Branding Is the Future of Recruitment

How to Attract Top Talent Through Strong Employer Branding

In today’s competitive job market, attracting and keeping top talent has become more of a challenge than ever. While the traditional recruitment methods will always have their place when it comes to hiring, one of the most effective (and potentially underused) tool will always be your employer branding.

When people genuinely see your company as the great place it is to work, they’re not just likely to apply for your roles. They will be much more likely to stay, thrive within their careers and shout about it to others too.

Employer branding can be implemented and used effectively whether you’re a growing start up or even a well-established organisation. Continuously building on your employer brand can give you the real edge when it comes to both finding and hiring the markets best talent.

What is Employer Branding?

Employer branding is how your company is viewed by your current employees and any future potential candidates. Your employer branding will be shaped by:

• Culture: This shapes how employees experience daily life at work, and will influence their overall sense of belonging.
• Values: Values define what the company stands for – this helps attracts candidates who wish to align to a similar mission and purpose.
• Work Environment: This reflects on how supportive, flexible and engaging the company appears to be for its employees.
• Reputation as an employer: Determines how the outside world perceives your company as a place to work, impacting talent attraction and retention

These can be ‘grouped’ as your company’s personality in the eyes of jobseekers. Having a strong employer brand will make you more attractive to people aligned with your mission. But will also help to deter those who are not the right fit.

Why Does Employer Branding Matter?

Employer branding needs to be a key part of your recruitment strategy for the following reasons:

✅ Better Hires

Companies with a clear, attractive brand tend to attract candidates who are genuinely passionate about what they do – leading to stronger and more engaged hires.

✅ Improved Retention

When people feel proud to work for your company and believe in what you stand for, they’re far more likely to stay. This in turn can work to reduce your overall hiring costs!

✅ A Competitive Advantage

In a sea of job opportunities, standing out as an employer of choice makes it easier to attract the best candidates – even when you’re not the biggest name in the market.

How to Build Your Employer Brand

LinkedIn (as well as utilising your website and other social platforms) is a fantastic tool to showcase what makes your workplace special. We can use it to your advantage by implementing the following:

1. Optimise Your LinkedIn Company Page

This is often the first-place people go to learn about you. Make sure it’s updated with your values, culture, employee stories, and day-to-day insights. Think of it as your online shop window.

2. Encourage Employee Advocacy

Ask your team to share their own stories and experiences – whether it’s a post, a video, or even a short article. People trust people, and genuine employee content speaks volumes.

3. Showcase the Human Side of Your Brand

Don’t just post job ads. Share behind-the-scenes moments, shout-outs to team members, community involvement, or company milestones. Help people feel what it’s like to work with you.

4. Write Job Posts with Purpose

When sharing vacancies, don’t just list tasks. Talk about what it’s really like to work with you. What kind of team will they be joining? What opportunities are there for growth? What values do you live by?

A strong employer brand doesn’t just help you fill roles; it helps you attract the right people, foster loyalty, and build a positive workplace culture that others want to be part of.

By sharing the story behind your business, you can set yourself apart and build lasting connections with candidates who truly align with your mission and values.

👉 Ready to attract the right talent? Start your candidate search today