First Base Employment Limited

Marketing Executive 

 

Location: Stonehouse

Salary: Competitive

Hours: 7:30am to 4:45pm Monday-Thursday and 7:30am to 12:30pm on Fridays
 

Key Responsibilities:

  • Manage and update website content on a bespoke CMS and E-Commerce platform

  • Deliver creative copywriting for website product description and other content, blogs and marketing campaigns

  • Monitor the stock availability across the e-commerce platform 

  • Analyse customer journeys and evaluate customer experience and provide recommendations and improvements

  • Compile Google Analytics reports and extract insight from the data

  • Support with the implementation of PPC and SEO campaigns across the website.

  • Deliver email campaigns via the email platform CRM, from building to executing

  • Keep an eye on the latest trends and competitor communications, providing opinions on what others are doing and how to improve communication

  • Implement automation campaigns and segment the customer database to deliver the right campaign to the right audience

  • Compile a quarterly report on the success of campaigns

  • Manage the delivery of paid and organic content

  • Organise campaigns and plan in social alongside key campaigns and sales objectives

  • Pro-active management of social media, interacting daily across our Instagram, Facebook, Pinterest, TikTok and LinkedIn channels.

  • Support with the production of interesting and creative content in line with the brand strategy for digital and print

  • Actively work with cross-functional teams to develop videos for digital platforms, including TikTok, YouTube and Instagram.

  • Support the Marketing team with the delivery of events and attend if required to
    do so

  • Create digital campaigns to promote event attendance and related content.

 

Your Skills and Attributes

  • A Marketing/Digital Marketing degree/apprenticeship or relevant work experience within a digital marketing role

  • Excellent copywriting skills

  • Experience in creating/capturing, editing, and publishing content for multiple communication channels with experience of using Adobe Creative Suite, including Photoshop, InDesign, Illustrator and Premiere Pro, as well as Canva

  • Clear understanding of marketing as a whole and best practices, with a proven track record in delivery and management of increasing, communicates through social media and campaigns

  • An understanding of Google Analytics and the ability to extract insight from the data

  • Superb attention to detail when it comes to the accurate marketing copy, photography, videography, and design

  • Good knowledge and experience of using SEO and PPC best practices that includes effective keyword placement

  • Experience in developing and delivering a social media strategy

  • Excellent interpersonal skills and ability to liaise and communicate with a wide range of stakeholders

  • Collaborative and a team player

  • Results-orientated with the ability to work under pressure and use initiative to resolve issues.

 

If you would like to be considered for this position please email your CV to lilly.organ@first-base.co.uk or call Lilly on 01453 755330.

Just at the moment, we are seeing a massive upturn in applications. Please be aware that more than ever we are needing to shortlist heavily and that it may not be possible for us to come back to you if your details do not match the needs of our client on this vacancy.

*First Base Employment is acting as a recruitment agency in relation to this vacancy. We pride ourselves on delivering excellent service to both clients and candidates and building our business through personal recommendations. 

*Do you know someone for this role? Refer a friend and earn high-street vouchers (Terms & conditions apply). 

*Why not check all our latest vacancies here https://first-base.co.uk/current-jobs

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