First Base Employment Limited

Creative Copywriter

Location: Gloucester

Hours: 8.30am – 5pm

Key Responsibilities

  • Producing well-written and engaging content expertly tailored to the brand, marketing channel, audience, and campaign brief to support all activity across online and offline channels to achieve business objectives. Core channels include websites (optimising copy for SEO), email (B2C), social media, and offline (print and showroom).

  • Managing the organic social media accounts (Facebook and Instagram) for our UK customer-facing brands (Worktop Express and Solid Wood Kitchen Cabinets) to increase following and engagement. This includes planning, scheduling, writing and publishing day-to-day posts and collaborating with the Campaign Executive in line with specific campaign activity when needed. Replying to consumer questions and queries will also be required. 

  • Working collaboratively with other departments across the business to ensure your content is accurate at all times (e.g. Technical, Buying and Merchandising and Customer Service).

  • Supporting the wider department with other marketing activities when required. Including events, printed collateral, and POS.

Key Skills

  • A clear passion and understanding for all forms of marketing and recognition for the importance that copy plays. 

  • A passion for detail and a willingness to understand our products to produce more accurate, considered and beneficial content for our customers.

  • Exceptional copywriting skills and an ability to tailor written content for different audiences, contexts and channels for maximum effect.

  • Strong self-editor, refining copy when needed to strengthen messaging.

  • Understands the customer journey and recognise the importance and differences of each touchpoint we have with them.

  • Be creative by recommending imagery and suggesting designs that will help produce high-quality assets (print and digital) when required.

  • Have a 'customer first' approach by understanding the needs, challenges or problems they face to communicate better how we can support them with our products and services.

  • Proven experience in building great relationships across different stakeholders throughout the business and at all levels.

  • Comfortable working at pace on multiple (online and offline) and varied projects to strict deadlines.

  • Highly organised with great attention to detail.

  • A clear and concise communicator.

  • Minimum 2 years marketing experience writing excellent B2C and B2B content for multiple channels

  • A degree in a relevant subject 

  • An expert user of social media platforms.

If you would like to be considered for this position please email your CV to zoey.bunn@first-base.co.uk or call Zoey on 01453 755330.

Just at the moment, we are seeing a massive upturn in applications. Please be aware that more than ever we are needing to shortlist heavily and that it may not be possible for us to come back to you if your details do not match the needs of our client on this vacancy.

*First Base Employment is acting as a recruitment agency in relation to this vacancy. We pride ourselves on delivering excellent service to both clients and candidates and building our business through personal recommendations. 

*Do you know someone for this role? Refer a friend and earn high-street vouchers (Terms & conditions apply). 

*Why not check all our latest vacancies here https://first-base.co.uk/current-jobs

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